GAAHK Inauguration Ceremony
Key Visual Design for Alex King
Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, the present design signifies the art of fusing between professional designers and experienced print makers co-creating a new form of object of desire. We never know the end result and that is why we keep trying and expect the expected. Key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts
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GAAHK Inauguration Ceremony by Alex King
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Key Visual Design by Alex King
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Alex King GAAHK Inauguration Ceremony
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Alex King Key Visual Design
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GAAHK Inauguration Ceremony Key Visual Design Press Releases
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GAAHK Inauguration Ceremony Key Visual Design Media Articles
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Unique Properties
Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Tags
key visual, print production, visual art, digital design, graphic art
Production Technology
The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge
Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Project Duration
The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow
Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Research
Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration
This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Image Credits
Illustrator Alex King
Project Overview
GAAHK Inauguration Ceremony Key Visual Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Alex King was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work GAAHK Inauguration Ceremony Key Visual Design.
Alex King Press Releases
Explore the world of Alex King through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 3 press releases for all journalists.
GAAHK Inauguration Ceremony Unveils Key Visual Design by Alex King
Renowned designer Alex King presents the key visual design for the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong, showcasing a fusion of digital and print artistry.
Alex King Newsroom
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