Buenandanza

Packaging for Buenandanza

Inspiration comes from a paradigm shift in the way of living, suggesting opening to experience without any preconceived ideas. The combination of the name and the elements defines the objective of the brand. The characteristics balanced, restrained, modest and intriguing, are features that stand out in the design and how it should be perceived.

Download Press Kit № 139831

Download Press Kit № 139831 Packaging for Buenandanza by Antonio Cuenca to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Buenandanza by Antonio Cuenca

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Packaging by Antonio Cuenca

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Antonio Cuenca Buenandanza

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Antonio Cuenca Designer Portrait Photo

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BuenandanzaBrand Logo

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Buenandanza Packaging Press Releases

Press resources for Buenandanza are offered in several languages: English.

Buenandanza Packaging Media Articles

For immediate use: Buenandanza articles, available in languages such as Italian, German, English, Spanish, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Chinese (Mandarin), Hindi, Russian, French, Dutch and Portuguese, to enrich your content.

Unique Properties

The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.

Tags

packaging, design, package, branding

Production Technology

Tinted glass, paper label and stamping.

Design Challenge

The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.

Project Duration

The project started in november 2021 in Ubeda and finished in january 2022.

Operation Flow

The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.

Research

In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.

Inspiration

The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience. The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.

Project Overview

Buenandanza Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Antonio Cuenca.

Bronze Recognition

Antonio Cuenca was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Buenandanza Packaging.

Antonio Cuenca Press Releases

Numerous press releases on Antonio Cuenca and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 2 press releases for journalists.

Introducing Buenandanza: A Unique Packaging Design by Antonio Cuenca

Antonio Cuenca Unveils Buenandanza, a Packaging Design Symbolizing Serenity and Simplicity

Antonio Cuenca Newsroom

Discover outstanding design and award-winning initiatives in the Antonio Cuenca Newsroom.