Tokyu Garden City
Visual Identity and Website for Becamex Tokyu Co., Ltd
Tokyu Garden City is an urban development project in Binh Duong New City, Vietnam. To commemorate its 10-year anniversary, the visual identity and website were redesigned reflecting the city's theme, Always New. The website features not only basic information about the city but also interviews with city residents and stories that remind people of life in the city. This renewal has succeeded in highlighting the high quality and sophistication of the city's lifestyle.
Download Press Kit № 140456
Download Press Kit № 140456 Visual Identity and Website for Becamex Tokyu Co., Ltd by Fourdigit Vietnam Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tokyu Garden City by Fourdigit Vietnam Co Ltd
Download 1800 Pixels JPEG Image.
Visual Identity and Website by Fourdigit Vietnam Co Ltd
Download 1800 Pixels JPEG Image.
Fourdigit Vietnam Co Ltd Tokyu Garden City
Download 1800 Pixels JPEG Image.
Fourdigit Vietnam Co Ltd Visual Identity and Website
Download 1800 Pixels JPEG Image.
Becamex Tokyu Co LtdBrand Logo
Download 1800 Pixels JPEG Image.
Tokyu Garden City Visual Identity and Website Media Articles
Leverage our ready-to-publish articles on Tokyu Garden City, offered in a range of languages: Korean, Italian, Spanish, Dutch, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, English, Turkish, Arabic (Standard), German, French and Portuguese.
Unique Properties
We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Tags
Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Production Technology
We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform). The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Design Challenge
In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city. The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Project Duration
The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Operation Flow
To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Research
We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiration
Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Project Overview
Tokyu Garden City Visual Identity and Website has been a Silver winner in the Website and Web Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Fourdigit Vietnam Co., Ltd..
Silver Recognition
Fourdigit Vietnam Co., Ltd. was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Tokyu Garden City Visual Identity and Website.
Fourdigit Vietnam Co., Ltd. Newsroom
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