Bethru

Packaging for Bethru

Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93 percent of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.

Download Press Kit № 140558

Download Press Kit № 140558 Packaging for Bethru by Izabela Jurczyk to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Bethru by Izabela Jurczyk

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Packaging by Izabela Jurczyk

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Izabela Jurczyk Bethru

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Izabela Jurczyk Packaging

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Izabela Jurczyk Designer Portrait Photo

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BethruBrand Logo

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Bethru Packaging Press Releases

Press resources for Bethru are offered in several languages: English.

Bethru Packaging Media Articles

Access our collection of Bethru articles, ready for use and offered in languages: German, Hindi, Turkish, Arabic (Standard), English, Spanish, Italian, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), French, Portuguese and Dutch.

Unique Properties

Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.

Tags

packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable

Production Technology

The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.

Design Challenge

The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.

Project Duration

The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market

Operation Flow

BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.

Research

We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.

Inspiration

Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.

Image Credits

Image #1: Photographer Robert Przybysz Image #2: Photographer Robert Przybysz Image #3: Photographer Robert Przybysz Image #4: Photographer Robert Przybysz Image #5: Photographer Robert Przybysz Video: Robert Przybysz pdf: studio design

Project Overview

Bethru Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Izabela Jurczyk was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Bethru Packaging.

Izabela Jurczyk Press Releases

Numerous press releases on Izabela Jurczyk and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 5 press releases for journalists.

Bethru Unveils Innovative Eco-Friendly Cleaning Essentials

Bethru, a start-up household brand, introduces sustainable home care solutions with its unique packaging and cleaning products

Izabela Jurczyk Newsroom

Explore Izabela Jurczyk Newsroom to uncover award-winning design projects and more.