'Xijiu Silk Road Liquor' by Zhu Hai: Innovation in Packaging

Xijiu Silk Road Liquor

Packaging for Zhu Hai

This series of Jiang-flavor package is designed for the Silk Road by combining the Silk Road landmarks, elements, and culture. And its modern creative approach to deliver the Chinese culture embedded in the spirit of the Silk Road to consumers is the main reason why it is so impressive. By integrating the major landmarks and elements of the Silk Road, this product can remind consumers of the memories of the Silk Road in a marvelous way.

Zhu Hai 2023 Professional Silver Press Kit № 141072

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Xijiu Silk Road Liquor by Zhu Hai

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Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Packaging by Zhu Hai

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Zhu Hai Xijiu Silk Road Liquor

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Zhu Hai Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Xijiu Silk Road Liquor Packaging Press Releases

Press releases for Xijiu Silk Road Liquor are now accessible in these languages: English.

Xijiu Silk Road Liquor Packaging Media Articles

Access our collection of Xijiu Silk Road Liquor articles, ready for use and offered in languages: Korean, Indonesian, Japanese, Russian, Hindi, Chinese (Mandarin), Italian, German, French, English, Spanish, Turkish, Arabic (Standard), Portuguese and Dutch.

Unique Properties

This Jiang-flavor liquor package collection is specially designed to commemorate the Silk Road. The core of the design is ten landmarks along the Silk Road that constitute the main visual pattern of the design, and the beautiful silk colors of the bottle. The ribbon around the bottle body is inspired by the silk and the winding angle of the ribbon is taken from the trend of ten landmarks on the map to introduce the Silk Road to consumers through this design.

Production Technology

The liquor bottle is made of polished porcelain embryos with ten porcelain paintings of ten Silk Road landmarks. The silk-inspried gilt ribbon around the bottle body restores the Silk Road route trend. The bottle cap is inspired by the imperial jade seal (the ancient customs clearance seals along the Silk Road). The package has various patterns with respective color schemes to embody the brilliant silk color, and its unique flower patterns represent cultural exchange and inheritance.

Design Challenge

With the initial aspiration of the Silk Road spirit promotion, the focus of the design is to introduce the spirit embodied in the ancient Silk Road through its bottle design. The product can associate consumers with the Silk Road memory by integrating the major Silk Road landmarks and elements.

Project Duration

XIJIU-Silk Road Liquor was developed in November 2021 in Chengdu, China, and was launched in Guizhou in September 2022.

Operation Flow

This series of products featured faux leather box packaging and was provided with bronze pins and a handle, which conveys the Silk Road spirit embodied in Chinese ancient elements. Its front is painted with the scenery of the Silk Road and has a double inner layer structure, which is convenient for display. When the user opens it, ten landmark scenes in the cut paintings form are displayed.

Research

The Silk Road is of historical significance as a trade and cultural exchanges important channel. The initiation of "One Belt, One Road" which facilitates global trade and cultural exchanges has shown the world a new look.

Inspiration

With the inheritance and spread of Silk Road spirit as a focus, the liquor bottle is the carrier of ten important places where the Silk Road passed through in China, aiming to commemorate the contributions made by the Silk Road in terms of global trade development and cultural communication.

Project Overview

Xijiu Silk Road Liquor Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Zhu Hai.

Silver Recognition

Zhu Hai was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Xijiu Silk Road Liquor Packaging.

Zhu Hai Press Releases

Explore the world of Zhu Hai through our press releases, designed for media members to use freely and enrich your content. Journalists, gain instant access to 3 press releases today.

Xijiu Silk Road Liquor Unveiled by Designer Zhu Hai Wins Silver A' Design Award

Zhu Hai's Xijiu Silk Road Liquor, a Jiang-flavor package commemorating the Silk Road, was unveiled and awarded Silver in A' Packaging Design Award in 2023.

Zhu Hai Newsroom

Find inspiration and award-winning creativity within the Zhu Hai Newsroom.

You are currently viewing Media Showcase № 141072. Explore Zhu Hai's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Xijiu Silk Road Liquor through Press Kit / Media Showcase 141072. Explore more in Newsroom 317420.