Second Hand Life
Poster for Zhejiang Sci-Tech University
This work reflects the fact that in today's society people are used to relying on other people's experiences to guide their behaviour, such as choosing places to visit from ins. This phenomenon results in the repetition of other people's experiences, a kind of second-hand life. This element in the poster design is transformed from scattered fragments of information into a process that has been manually organised, metaphorically representing the process of people acquiring experiences. In this way, people are urged to be careful about fetishism and not to be led by fragmented information.
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Second Hand Life by Daoshun Ma
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Poster by Daoshun Ma
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Daoshun Ma Second Hand Life
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Daoshun Ma Poster
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Zhejiang Sci Tech UniversityBrand Logo
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Second Hand Life Poster Press Releases
For Second Hand Life, we offer press releases in multiple languages, including: English.
Second Hand Life Poster Media Articles
For immediate use: Second Hand Life articles, available in languages such as Dutch, Indonesian, English, Spanish, Italian, German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish and Arabic (Standard), to enrich your content.
Unique Properties
The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
Tags
Poster、Concept、Books
Production Technology
A series of posters and books designed to convey the theme of second-hand life
Design Challenge
Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
Project Duration
2022.5.23 in Hangzhou, China
Operation Flow
The language of the poster and the design of the book are used to convey the message to the audience.
Research
Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
Inspiration
I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
Project Overview
Second Hand Life Poster has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Daoshun Ma.
Bronze Recognition
Daoshun Ma was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Second Hand Life Poster.
Daoshun Ma Press Releases
We provide a series of press releases on Daoshun Ma that journalists and press members can freely incorporate into their narratives. 2 press releases are now available for immediate access by journalists.
Introducing "Second Hand Life" by Dong Jianhua: A Thought-Provoking Poster Design
Dong Jianhua's "Second Hand Life" poster design challenges the fragmented reception of information in today's society, urging viewers to be cautious about relying on second-hand experiences. Hangzhou, China - May 23, 2022
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