Xianyan
Packaging for DOTONE Brand Design
This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.
Download Press Kit № 142671
Download Press Kit № 142671 Packaging for DOTONE Brand Design by Wei Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Xianyan by Wei Sun
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Packaging by Wei Sun
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Wei Sun Xianyan
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Wei Sun Packaging
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Wei Sun Designer Portrait Photo
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DOTONE Brand DesignBrand Logo
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Xianyan Packaging Press Releases
Our Xianyan press releases are ready in languages: English, for your convenience.
Xianyan Packaging Translations
Xianyan in your language: we provide project translations across multiple languages: Xianyan Birdnest Tākai MI, Xianyan Birdnest पॅकेजिंग MR, Xianyan Birdnest Савлагаа MN, Xianyan Birdnest प्याकेजिङ्ग NE, Xianyan Fuglerede Emballasje NO, Xianyan Birdnest ପ୍ୟାକେଜିଂ OR, Xianyan Birdnest بسته بندۍ PS, بسته بندی لانه پرنده Xianyan FA, Opakowanie Xianyan Birdnest PL, A Embalagem Xianyan Birdnest PT, Xianyan Birdnest ਪੈਕੇਜਿੰਗ PA, Ambalajul Xianyan Birdnest RO, Упаковка Xianyan Birdnest RU, Xianyan Birdnest Packaging SM, Паковање Птичјег Гнезда Кианиан SR, Xianyan Birdnest Packaging SN, Xianyan Birdnest پيڪنگنگ SD, Xianyan Birdnest Packaging SI, Balenie Xianyan Birdnest SK, Xianyan Birdnest Embalaža SL, Xianyan Birdnest Packaging SO, Xianyan Birdnest Packaging ST, El Empaque De Nido De Pájaro Xianyan ES, Xianyan Birdnest Bungkusan SU, Ufungaji Wa Xianyan Birdnest SW, Xianyan Birdnest Förpackningar SV, Ang Xianyan Birdnest Packaging TL, Xianyan Birdnest Бастабандӣ TG, Xianyan Birdnest Packaging TA, Сянян Кош Оясы TT, Xianyan Birdnest ప్యాకేజింగ్ TE, บรรจุภัณฑ์รังนก Xianyan TH, Xianyan Kuş Yuvası Ambalajı TR, “Sianýan Birdnest Gaplamak” TK, Xianyan Birdnest Packaging UK, Xianyan Birdnest پیکیجنگ UR, Xianyan Birdnest ئورالمىسى UG, Xianyan Birdnest Qadoqlash UZ, Bao Bì Yến Sào Xianyan VI, Pecynnu Birdnest Xianyan CY, Xianyan Birdnest Ferpakking FY, Ipakethe Yexianyan Birdnest XH, קסיאַניאַן בירדנעסט פּאַקקאַגינג YI, Xianyan Birdnest Apoti YO, Xianyan Birdnest Packaging ZU, Xianyan Voëlnesverpakking AF, Paketimi I Folesë Së Shpendëve Xianyan SQ, Xianyan Birdnest ማሸጊያ AM, عبوة Xianyan Birdnest AR, Xianyan Birdnest Packaging-Ը HY, Xianyan Birdnest Qablaşdırma AZ, Xianyan Birdnest Ontzi Bat EU, Xianyan Birdnest Packaging BE, Xianyan Birdnest প্যাকেজিং BN, Xianyan Birdnest Ambalaža BS, Xianyan Birdnest Опаковката BG, Xianyan Birdnest ထုပ်ပိုးမှု MY, L'embalatge Del Niu D'ocells De Xianyan CA, Ang Xianyan Birdnest Packaging CEB, Xianyan Birdnest Phukusi NY, 仙燕燕窩包裝 ZY, 仙燕燕窝包装 ZH, Imballaggio Xianyan Birdnest CO, Xianyan Birdnest Pakiranje HR, Xianyan Birdnest Balení CS, Xianyan Fuglerede Emballage DA, Xianyan Vogelnestverpakking NL, Xianyan Birdnest-Pakaĵo EO, Xianyan Birdnest Pakend ET, Xianyan Birdnest -Pakkaus FI, L'emballage De Nid D'oiseau Xianyan FR, A Th’ Ann Am Pacadh Eòin Xianyan GD, A Embalaxe De Xianyan Birdnest GL, Xianyan Birdnest შეფუთვა KA, Die Xianyan-Vogelnestverpackung DE, Η Συσκευασία Xianyan Birdnest EL, Xianyan બર્ડનેસ્ટ પેકેજિંગ GU, Xianyan Birdnest Anbalaj HT, Xianyan Birdnest Packaging HA, Ka Xianyan Birdnest Packaging HAW, אריזת קן הציפורים של שיאנין HE, जियानयान बर्डनेस्ट पैकेजिंग HI, Xianyan Birdnest Ntim HMN, A Xianyan Birdnest Csomagolás HU, Xianyan Birdnest Umbúðir IS, Xianyan Birdnest Packaging IG, Kemasan Sarang Burung Xianyan ID, Pacáistiú Xianyan Birdnest GA, L'imballaggio Xianyan Birdnest IT, Xianyan 鳥の巣包装 JA, Xianyan Birdnest Packaging JV, Xianyan Birdnest ಪ್ಯಾಕೇಜಿಂಗ್ KN, Xianyan Birdnest Орамасы KK, ការវេចខ្ចប់ Xianyan Birdnest KM, Xianyan Inyoni Zipakira RW, Xianyan Birdnest 포장 KO, Ambalaja Xianyan Birdnest KU, Xianyan Birdnest Таңгактоо KY, ການຫຸ້ມຫໍ່ Xianyan Birdnest LO, Xianyan Birdnest Packaging LA, Xianyan Birdnest Iepakojums LV, „Xianyan Birdnest“ Pakuotė LT, Xianyan Vogelnest Verpackung LB, Xianyan Пакувањето Птичји Гнездо MK, Ny Fonosana Xianyan Birdnest MG, Xianyan Birdnest Packaging MS, Xianyan Birdnest പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Birdnest Ta 'xianyan MT, Xianyan Birdnest Packaging EN.
Xianyan Packaging Media Articles
Our Xianyan articles are prepped and available in these languages: Portuguese, Spanish, Hindi, Chinese (Mandarin), Italian, German, French, Dutch, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard) and English, ready for your use.
Unique Properties
This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Tags
Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Production Technology
The packaging material is special paper, which is environmentally friendly and reusable. Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Design Challenge
In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Project Duration
The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Operation Flow
The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Research
Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiration
The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Image Credits
Image #1-#5 Designer,Wei Sun,2021 3D modeling renderer,Mingran Wu,2021 3D modeling renderer,Jiaying Zheng，2021
Project Overview
Xianyan Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Wei Sun was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Xianyan Packaging.
Wei Sun Press Releases
For journalists seeking engaging content: Explore our press releases featuring Wei Sun's work, freely available for incorporation into your stories. Unlock 6 press releases now, directly accessible to journalists.
Xianyan: A Unique Oriental Aesthetic Packaging Design by Wei Sun
Wei Sun's Xianyan packaging design combines swiftlet and Chinese elements to create a high-end gift box with a modern twist, reflecting an oriental classical aesthetic artistic conception.
Wei Sun Newsroom
Access Wei Sun Newsroom to delve into the world of top-tier design and accolades.
