Tgl
Brand Identity for DOTONE Brand Design
Tgl is a research and education platform for children. It adopts efficient communication and interesting teaching methods. The logo uses the hummingbird as the carrier of brand memory. It uses simple and pure visual symbols to create a rich and interesting brand image, while creating a differentiated brand IP, which endows the brand with humanized attributes, enabling more interaction with children and establishing emotional connections. The overall use of rich color visual language conveys a lively, youthful and friendly tone.
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Download Press Kit № 143895 Brand Identity for DOTONE Brand Design by Wei Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tgl by Wei Sun
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Brand Identity by Wei Sun
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Wei Sun Tgl
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Wei Sun Brand Identity
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Wei Sun Designer Portrait Photo
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DOTONE Brand DesignBrand Logo
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Tgl Brand Identity Press Releases
Our Tgl press releases are ready in languages: English, for your convenience.
Tgl Brand Identity Translations
Bringing Tgl closer to you with translations in multiple languages: Tgl Handelsmerkidentiteit AF, Identiteti I Markës Tgl SQ, Tgl ብራንድ ማንነት AM, هوية العلامة التجارية Tgl AR, Tgl Ապրանքանիշի Ինքնությունը HY, Tgl Marka Şəxsiyyəti AZ, Tgl Marka-Identitatea EU, Ідэнтычнасць Брэнда Tgl BE, Tgl ব্র্যান্ড আইডেন্টিটি BN, Tgl Identitet Brenda BS, Идентичността На Марката Tgl BG, Tgl အမှတ်တံဆိပ်အထောက်အထား MY, La Identitat De Marca Tgl CA, Ang Tgl Brand Identity CEB, Tgl Chizindikiro Cha Mtundu NY, Tgl 品牌標識 ZY, Tgl 品牌标识 ZH, L'identità Di Marca Tgl CO, Tgl Identitet Robne Marke HR, Identita Značky Tgl CS, Tgl Brandidentitet DA, Tgl Merkidentiteit NL, Tgl-Markidenteco EO, Tgl Brändi Identiteet ET, Tgl-Brändin Identiteetti FI, L'identité De Marque Tgl FR, An Dearbh-Aithne Branda Tgl GD, A Identidade De Marca Tgl GL, Tgl ბრენდის იდენტურობა KA, Die Tgl-Markenidentität DE, Η Ταυτότητα Επωνυμίας Tgl EL, Tgl બ્રાન્ડ ઓળખ GU, Idantite Mak Tgl HT, Tgl Alamar Alama HA, Tgl Brand Identity HAW, זהות מותג Tgl HE, Tgl ब्रांड पहचान HI, Tgl Hom Cim HMN, A Tgl Márkaidentitás HU, Tgl Vörumerki IS, Tgl Ika Njirimara IG, Identitas Merek Tgl ID, Aitheantas Branda Tgl GA, Tgl Brand Identity IT, Tglのブランドアイデンティティは JA, Identitas Merek Tgl JV, Tgl ಬ್ರಾಂಡ್ ಗುರುತು KN, Tgl Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក Tgl KM, Ibirango Bya Tgl RW, Tgl 브랜드 아이덴티티는 KO, Nasnameya Marqeya Tgl KU, Tgl Бренд Идентификациясы KY, Tgl ຕົວຕົນຂອງຍີ່ຫໍ້ LO, Notam Identitatis Tgl LA, Tgl Zīmola Identitāte LV, Tgl Prekės Ženklo Tapatybė LT, Tgl Mark Identitéit LB, Идентитетот На Брендот Tgl MK, Tgl Marika Famantarana MG, Identiti Jenama Tgl MS, Tgl ബ്രാൻഡ് ഐഡന്റിറ്റി ML, Identità Tad-Ditta Tgl MT, Ko Te Tohu Tohu Tgl MI, Tgl ब्रँड ओळख MR, Tgl Брэндийн Таних Тэмдэг MN, Tgl ब्रान्ड पहिचान NE, Tgl Merkeidentitet NO, Tgl ବ୍ରାଣ୍ଡ ପରିଚୟ OR, Tgl برانډ پیژندنه PS, هویت برند Tgl FA, Identyfikacja Marki Tgl PL, A Identidade Da Marca Tgl PT, Tgl ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea De Marcă Tgl RO, Фирменный Стиль Tgl RU, Tgl Brand Identity SM, Тгл Идентитет Бренда SR, Tgl Brand Identity SN, Tgl برانڊ سڃاڻپ SD, Tgl සන්නාම අනන්යතාවය SI, Identita Značky Tgl SK, Identiteta Blagovne Znamke Tgl SL, Tgl Aqoonsiga Sumadda SO, Tgl Brand Identity ST, La Identidad De Marca Tgl ES, Idéntitas Merek Tgl SU, Utambulisho Wa Chapa Ya Tgl SW, Tgl Varumärkesidentitet SV, Ang Pagkakakilanlan Ng Tatak Ng Tgl TL, Шахсияти Бренди Tgl TG, Tgl பிராண்ட் அடையாளம் TA, Tgl Бренд Үзенчәлеге TT, Tgl బ్రాండ్ గుర్తింపు TE, เอกลักษณ์ของแบรนด์ Tgl TH, Tgl Marka Kimliği TR, Tgl Marka Şahsyýeti TK, Ідентифікація Бренду Tgl UK, Tgl برانڈ شناخت UR, Tgl ماركا كىملىكى UG, Tgl Brend Identifikatori UZ, Bộ Nhận Diện Thương Hiệu Tgl VI, Hunaniaeth Brand Tgl CY, Tgl Merkidentiteit FY, Isazisi Sophawu Lwe-Tgl XH, Tgl סאָרט אידענטיטעט YI, Tgl Iyasọtọ Idanimọ YO, I-Tgl Brand Identity ZU, TGL Brand Identity EN.
Tgl Brand Identity Media Articles
Ready for your features: articles on Tgl in various languages, including Spanish, German, Korean, Japanese, Russian, Hindi, English, Portuguese, Chinese (Mandarin), Turkish, Arabic (Standard), French, Indonesian, Dutch and Italian.
Unique Properties
Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Tags
Brand Design, Logo Design, Brand Identity, Education, IP Design
Production Technology
The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Design Challenge
How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Project Duration
The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Operation Flow
The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand. Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Research
Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Inspiration
The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Image Credits
Image #1-#5： Designer,Wei Sun,2021 Designer,Mingran Wu,2021 3D modeling renderer,Jiaying Zheng，2021
Project Overview
Tgl Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wei Sun was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Tgl Brand Identity.
Wei Sun Press Releases
Discover Wei Sun's journey through our press releases, available for all press members and journalists to use without restrictions. 6 press releases are now available for immediate access by journalists.
Introducing Tgl: A Unique Brand Identity Design by Wei Sun
Wei Sun's Brand Identity Design for Tgl Advocates Novel and Interesting Education for Children
Wei Sun Newsroom
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