Poly Hankou Mark

Sales Center for Poly (Wuhan) Real Estate Development Co., Ltd.

The metal star totems, crystal lighting and architectural silhouettes give the space an artistic feel. The steel ceiling with inky mirror integrates the classic culture and features the modernist style. The connection between the city and the living environment is the core of design, which also shows a continued pursuit of lifestyle and quality of life. The designer hopes to awaken people's inner identities and deep knowledge of urban culture in a fresh experience of elegance by fusing the local essence with modernism.

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Download Press Kit № 144250 Sales Center for Poly (Wuhan) Real Estate Development Co., Ltd. by Yirong Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Poly Hankou Mark by Yirong Yang

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Sales Center by Yirong Yang

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Yirong Yang Poly Hankou Mark

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Yirong Yang Sales Center

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Poly Wuhan Real Estate Development Co Ltd Brand Logo

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Poly Hankou Mark Sales Center Media Articles

Utilize our prepared articles to feature Poly Hankou Mark, available in the languages: Chinese (Mandarin), Turkish, Arabic (Standard), Italian, German, French, Portuguese, Dutch, Spanish, Korean, Indonesian, Hindi, Japanese, Russian and English.

Unique Properties

The designer transforms the social circle's positioning into a concrete symbol, extracting visual elements from "modern classic" characteristics. The philosophy of simplicity and elegance and exquisite details are integrated into the sales center, allowing visitors to be immersed in the imagination of urban life and aesthetic experience.

Tags

Yirong Yang, Aesthetic Experience, Hankou, Urban Culture, Sales Center

Production Technology

An artistic ambience is created in the reception hall by virtue of star totems with affluent metal materials and rich shapes, together with the shadow of crystal lighting and the silhouettes of architecture. The steel ceiling with inky mirror reflects the epitome of city, integrates the classic culture from the luxury brand and highlights the modernist style.

Design Challenge

The core design of this project lies on the effective connection between living environment and city, showing further pursuit for lifestyle and quality of life. Starting with the positioning of the product's style, the designer creates a new urban space where history, culture and spiritual civilization meet. By integrating the essence of the local and carrying the modernity, the designer wishes to awaken people's deep knowledge and inner identity of urban culture in a new experience of elegance.

Project Duration

The project is located in Hankou, Wuhan, China and completed in 2021.

Operation Flow

Following the guide line, visitors will walk along a passage with contrast between light and shade, which connects the old shadow of the building and the new trend of the city. The designer deconstructs and connects gemstones and color genes, creating a beautiful visual image of hollow art lighting interlocking with each other. The wired glass frames the city's bustling image in a hazy manner, continuing the beauty of local architecture through silhouette.

Research

Since ancient times, Hankou has been praised as "the first prosperous place in Chu State. Due to its docks culture and commercial ports, it boasts great competitiveness both at home and aboard. Hankou culture we feel comes from the surging river, flowing through thriving past to modern urban life. The project site's cultural vein, which is a fusion of China and the West, is integrated into the space by using a stylish, elegant, and modern bright-line approach, creating an appealing atmosphere.

Inspiration

Inspired by the artistic dialogue between ancient and modern times, the designer strives to continue the aesthetic elements of the local architecture in silhouette form. By combining the elegant temperament and aesthetic essence of international luxury brands, the designer works to infuse the urban spirit of fashion, elegance, and modernity into the space.

Image Credits

Photographer Feng Jian

Project Overview

Poly Hankou Mark Sales Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Yirong Yang was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Poly Hankou Mark Sales Center.

Yirong Yang Press Releases

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