Qingjiu

Packaging for Shenzhen Jinjia new Smartpackaging co.,Ltd

The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer's imagination. Abstract techniques are applied to express a noble and elegant woman.

Download Press Kit № 144519

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Qingjiu by SHENZHEN JINJIA NEW SMART PKG CO LTD

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Packaging by SHENZHEN JINJIA NEW SMART PKG CO LTD

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SHENZHEN JINJIA NEW SMART PKG CO LTD Qingjiu

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SHENZHEN JINJIA NEW SMART PKG CO LTD Packaging

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Shenzhen Jinjia new Smartpackaging co LtdBrand Logo

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Qingjiu Packaging Press Releases

For Qingjiu, find press releases in a variety of languages: English.

Qingjiu Packaging Media Articles

Explore our ready-to-use articles on Qingjiu, available in multiple languages: Spanish, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Indonesian, Hindi, Japanese, Russian, Italian, German, French, Portuguese, English and Dutch, for your feature stories.

Unique Properties

The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.

Tags

Women, whisky, bionic, elegant, packaging

Production Technology

The bottle is made of glass and the packaging is foil stamped.

Design Challenge

The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.

Project Duration

The project will be started in Shenzhen in April 2022, completed in August 2022.

Operation Flow

Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.

Research

This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.

Inspiration

Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.

Project Overview

Qingjiu Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit SHENZHEN JINJIA NEW SMART-PKG CO.,LTD.

Silver Recognition

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Qingjiu Packaging.

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Press Releases

Discover SHENZHEN JINJIA NEW SMART-PKG CO.,LTD's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 2 press releases, available exclusively for journalists.

Introducing Qingjiu: A Wine Packaging Design Inspired by the Elegance of Women

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Unveils Innovative Packaging Design for Qingjiu

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Newsroom

Access SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Newsroom to delve into the world of top-tier design and accolades.