Huanghelou
Beer Packaging for Huanghelou
The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.
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Download Press Kit № 144959 Beer Packaging for Huanghelou by Jin Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Huanghelou by Jin Zhang
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Beer Packaging by Jin Zhang
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Jin Zhang Huanghelou
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Jin Zhang Beer Packaging
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Jin Zhang Designer Portrait Photo
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HuanghelouBrand Logo
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Huanghelou Beer Packaging Press Releases
For Huanghelou, we offer press releases in multiple languages, including: English.
Huanghelou Beer Packaging Translations
We ensure Huanghelou is globally understood with translations available in these languages: Beer Packaging EN, Bierverpakking AF, Paketimi I Birrës SQ, የቢራ ማሸጊያ AM, عبوات البيرة AR, Գարեջրի Փաթեթավորումը HY, Pivə Qablaşdırması AZ, Garagardo Ontzi Bat EU, Піўная Тара BE, বিয়ার প্যাকেজিং BN, Pakovanje Piva BS, Опаковката За Бира BG, ဘီယာထုပ်ပိုး MY, Els Envasos De Cervesa CA, Ang Beer Packaging CEB, Kuyikamo Moŵa NY, 啤酒包裝 ZY, 啤酒包装 ZH, Imballaggio Di Birra CO, Ambalaža Za Pivo HR, Obal Na Pivo CS, Ølemballage DA, Bierpakado EO, Õllepakend ET, Olutpakkaus FI, L'emballage De La Bière FR, Phacaid A Th’ Ann Am Pacadh Lionn GD, Os Envases De Cervexa GL, ლუდის შეფუთვა KA, Bierverpackungen DE, Η Συσκευασία Μπύρας EL, બીયર પેકેજીંગ GU, Anbalaj Byè HT, Kunshin Giya HA, ʻo Ka Paʻi Pia HAW, אריזות בירה HE, बीयर पैकेजिंग HI, Npias Ntim HMN, A Sörcsomagolás HU, Bjórumbúðir IS, Nkwakọ Ngwaahịa Biya IG, Kemasan Bir ID, Beoir GA, L'imballaggio Della Birra IT, ビールの包装は JA, Kemasan Bir JV, ಬಿಯರ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Сыраның Қаптамасы KK, ការវេចខ្ចប់ស្រាបៀរ KM, Gupakira Byeri RW, 맥주 포장은 KO, Ambalaja Bîrayê KU, Пиво Упаковка KY, ການຫຸ້ມຫໍ່ເບຍ LO, Cervisiam Packaging LA, Alus Iepakojums LV, Alaus Pakuotė LT, Béierverpackung LB, Пакувањето На Пивото MK, Ny Fonosana Labiera MG, Pembungkusan Bir MS, ബിയർ പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Birra MT, Momo Tarapi MI, बिअर पॅकेजिंग MR, Шар Айрагны Савлагаа MN, बियर प्याकेजिङ NE, Ølemballasje NO, ବିୟର ପ୍ୟାକେଜିଂ OR, د بیر بسته بندي PS, بسته بندی آبجو FA, Opakowanie Piwa PL, Embalagem De Cerveja PT, ਬੀਅਰ ਪੈਕੇਜਿੰਗ PA, Ambalajul Berii RO, Упаковка Пива RU, Afifiina Pia SM, Паковање Пива SR, Kurongedza Doro SN, بيئر پيڪنگنگ SD, බියර් ඇසුරුම් SI, Obal Na Pivo SK, Embalaža Za Pivo SL, Baakadaha Biirku SO, Sephutheloana Sa Biri ST, El Empaque De Cerveza ES, Bungkusan Bir SU, Vifungashio Vya Bia SW, Ölförpackningar SV, Ang Beer Packaging TL, Бастабандии Пиво TG, பீர் பேக்கேஜிங் TA, Сыра Төрү TT, బీర్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์เบียร์ TH, Bira Ambalajı TR, Piwo Gaplamak TK, Пивна Тара UK, بیئر پیکیجنگ UR, پىۋا ئورالمىسى UG, Pivo Qadoqlash UZ, Bao Bì Bia VI, Pecynnu Cwrw CY, Bier Ferpakking FY, Ukupakishwa Kwebhiya XH, ביר פּאַקקאַגינג YI, Apoti Ọti YO, Ukupakishwa Kukabhiya ZU, Bierverpakkingen NL.
Huanghelou Beer Packaging Media Articles
We provide articles ready for publication on Huanghelou, offered in several languages: German, French, Portuguese, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), English, Spanish, Hindi, Korean, Indonesian, Russian, Japanese and Italian.
Unique Properties
This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Tags
Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology
This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge
The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Project Duration
The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow
No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Research
This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration
Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Overview
Huanghelou Beer Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jin Zhang.
Bronze Recognition
Jin Zhang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Huanghelou Beer Packaging.
Jin Zhang Press Releases
Our press releases on Jin Zhang and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 12 press releases are available right now.
Introducing Huanghelou: A Unique Beer Packaging Design Showcasing the Charm of Wuhan, China
Huanghelou beer packaging, designed by Jin Zhang, captures the essence of Wuhan, China, through its vibrant and representative city imagery, set to be launched in April 2023.
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