Jinlongquan Yanzhi
Packaging for InBev jinlongquan beer (Hubei)
Jinlongquan brand has been in Hubei for more than 40 years. This time, it creates a series of beer that can represent Hubei culture. The designer uses Chinese calligraphy to express the dialect culture. At the same time, he paints the most representative buildings and water system in Hubei (Hubei has the reputation of being a province with thousands of lakes), characters and consumption scenes, and integrates more flavor of life and sense of fashion. People can talk about the dialect on the bottle. Take a look at your hometown in the illustration to enhance the interaction with consumers.
Download Press Kit № 126388
Download Press Kit № 126388 Packaging for InBev jinlongquan beer (Hubei) by Jin Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Jinlongquan Yanzhi by Jin Zhang
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Packaging by Jin Zhang
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Jin Zhang Jinlongquan Yanzhi
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Jin Zhang Packaging
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Jin Zhang Designer Portrait Photo
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InBev jinlongquan beer Hubei Brand Logo
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Jinlongquan Yanzhi Packaging Press Releases
Press releases tailored for Jinlongquan Yanzhi are available in the languages: English.
Jinlongquan Yanzhi Packaging Translations
Our Jinlongquan Yanzhi translations are now available in a wide range of languages: Verpakking AF, Paketimi SQ, ማሸግ AM, العبوة AR, Փաթեթավորումը HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковката BG, Packaging MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, Imballaggio CO, Ambalaža HR, Obal CS, Packaging EN, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, L'emballage FR, Phacaid GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Η Συσκευασία EL, પેકેજીંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, A Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, L'imballaggio IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장은 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакувањето MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, L-Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalajul RO, Упаковка RU, Afifi SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakaduhu SO, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Ang Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, for global reach.
Jinlongquan Yanzhi Packaging Media Articles
Our Jinlongquan Yanzhi articles are prepped and available in these languages: Korean, Japanese, Russian, Spanish, English, Hindi, Turkish, Arabic (Standard), Italian, French, Portuguese, Dutch, Chinese (Mandarin), Indonesian and German, ready for your use.
Unique Properties
The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Tags
Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology
Glass bottle aluminized paper
Design Challenge
The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Project Duration
The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow
While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Research
In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration
Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Overview
Jinlongquan Yanzhi Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Jin Zhang.
Iron Recognition
Jin Zhang was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Jinlongquan Yanzhi Packaging.
Jin Zhang Press Releases
Explore the world of Jin Zhang through our press releases, designed for media members to use freely and enrich your content. 7 press releases are now available for immediate access by journalists.
Introducing Jinlongquan Yanzhi: A Celebration of Hubei Culture Through Beer Packaging
Jinlongquan Yanzhi beer packaging celebrates the rich culture of Hubei, China, through a unique blend of dialect, calligraphy, and illustration, set to hit the market in June 2021.
Jin Zhang Newsroom
Visit Jin Zhang Newsroom for an inside look at exceptional design and award-winning projects.
