Hao Prawns
Seasoning Packaging for Wuhan Sanbu Brand Design
Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
Download Press Kit № 154739
Download Press Kit № 154739 Seasoning Packaging for Wuhan Sanbu Brand Design by Jin Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hao Prawns by Jin Zhang
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Seasoning Packaging by Jin Zhang
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Jin Zhang Hao Prawns
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Jin Zhang Seasoning Packaging
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Jin Zhang Designer Portrait Photo
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Wuhan Sanbu Brand DesignBrand Logo
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Unique Properties
This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Tags
Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology
For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge
This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Project Duration
The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow
On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.
Research
These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration
This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Overview
Hao Prawns Seasoning Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Jin Zhang.
Iron Recognition
Jin Zhang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Hao Prawns Seasoning Packaging.
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