New Year's Red Envelopes
Packaging for China Construction Bank Corporation
The packaging design of the New Year's theme Lishifeng is a set of three. It is a traditional Chinese custom to celebrate New Year's Eve. Li Shi is also known as auspicious things or promoting wealth, whichever means auspicious and good luck. The packaging design of the Lishifeng is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine, fortune-bringing).
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New Year 039 s Red Envelopes by CCB Fintech Co Ltd
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Packaging by CCB Fintech Co Ltd
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CCB Fintech Co Ltd New Year 039 s Red Envelopes
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CCB Fintech Co Ltd Packaging
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China Construction Bank CorporationBrand Logo
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New Year's Red Envelopes Packaging Press Releases
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New Year's Red Envelopes Packaging Media Articles
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Unique Properties
The New Year's theme "Lishifeng" is a set of three. It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Tags
Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology
1. Background check and research 2. Identify creative concepts and think about creative points 3. Compose and sketch 4. Complete the creation through computer design software
Design Challenge
1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year. The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time. 2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth. The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year. 3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune. The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Project Duration
The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Research
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration
The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Overview
New Year's Red Envelopes Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit CCB Fintech Co., Ltd..
Iron Recognition
CCB Fintech Co., Ltd. was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work New Year's Red Envelopes Packaging.
CCB Fintech Co., Ltd. Press Releases
Access a rich repository of press releases on CCB Fintech Co., Ltd., offered to press and media professionals for unrestricted use in their stories. For immediate journalistic use: 4 press releases are available right now.
New Year's Red Envelopes Unveiled by CCB Fintech Co., Ltd.
CCB Fintech Co., Ltd. presents a modern take on traditional Chinese red envelopes, blending ancient symbolism with minimalist design.
CCB Fintech Co., Ltd. Newsroom
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