Old Town of Lijiang
Illustration for Northeastern University of China
Lijiang Ancient City is a cultural and tourism treasure with diverse cultural heritage. Through the computer drawing of the ancient city series of illustrations. Creatively inherit and spread the ancient city culture, and bring the traditional cultural heritage into the public view and modern life. The combination of national style illustration and ancient city culture has creativity, nationality and inheritance of the times, which can better convey the natural and cultural heritage to the people of the new era in a new way.
Download Press Kit № 148128
Download Press Kit № 148128 Illustration for Northeastern University of China by Jijing Ju to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ancient Village by Jijing Ju
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Illustration by Jijing Ju
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Jijing Ju Ancient Village
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Jijing Ju Illustration
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Northeastern University of ChinaBrand Logo
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Old Town of Lijiang Illustration Press Releases
For Old Town of Lijiang, we offer press releases in multiple languages, including: English.
Old Town of Lijiang Illustration Media Articles
Access our collection of Old Town of Lijiang articles, ready for use and offered in languages: Italian, German, French, Portuguese, Dutch, Hindi, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish and English.
Unique Properties
This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Tags
Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Project Duration
The project started in September 2022 and finished in January 2023 in China
Operation Flow
Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Research
Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration
Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Image Credits
Ju Jijing, 2022
Project Overview
Old Town of Lijiang Illustration has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Jijing Ju was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Old Town of Lijiang Illustration.
Jijing Ju Press Releases
Discover Jijing Ju's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 2 press releases, available exclusively for journalists.
Illustrating the Cultural Heritage of Lijiang Ancient Village
Jijing Ju's Illustration Project Preserves and Promotes Lijiang's Traditional Culture
Jijing Ju Newsroom
Dive into Jijing Ju Newsroom to explore celebrated designs and projects.
