Yanzhou IP Design
Illustration for Northeastern University of China
Yanzhou Ancient City is a cultural and tourism treasure trove with diverse cultural heritage. By using computers to draw IP illustrations of the ancient city of Yanzhou, people can creatively inherit and promote the culture of the ancient city, bringing traditional culture into the public's view and modern life. The combination of IP image and ancient city culture is creative, ethnic, and inheritable from the times, better conveying regional cultural characteristics to the new era in a novel way.
Download Press Kit № 158551
Download Press Kit № 158551 Illustration for Northeastern University of China by Pan Shurui to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Yanzhou IP Design by Pan Shurui
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Illustration by Pan Shurui
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Pan Shurui Yanzhou IP Design
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Pan Shurui Illustration
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Northeastern University of ChinaBrand Logo
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Unique Properties
Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Tags
IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology
The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Project Duration
The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow
Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Research
Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration
By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Image Credits
Image #1 : Illustration Pan Shurui 2023. Image #2 : Illustration Pan Shurui 2023. Image #3 : Illustration Pan Shurui 2023. Image #4 : Illustration Pan Shurui 2023. Image #5 : Illustration Pan Shurui 2023.
Project Overview
Yanzhou IP Design Illustration has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Pan Shurui was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Yanzhou IP Design Illustration.
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