United Cinemas Unicus Chichibu
Complex for United Cinemas
This cinema complex is theatre that citizens have been waiting for 30 years. It is designed for place not only movie goers but for every citizens can come and relax, spend time and enjoy communicate as if here is a living room of the city. Therefore it used nature taste materials and can see the symbolic mountain of the city from lobby. The project was supported and cooperated with the municipal office by advertising and promoting to go cinema with child discounting or re-screening a old Japanese movies. The cinema equipped a latest equipment as laser projectors and digital signage systems.
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United Cinemas Unicus Chichibu by Mitsuhiro Shinohara
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Complex by Mitsuhiro Shinohara
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Mitsuhiro Shinohara United Cinemas Unicus Chichibu
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Mitsuhiro Shinohara Complex
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United CinemasBrand Logo
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United Cinemas Unicus Chichibu Complex Press Releases
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United Cinemas Unicus Chichibu Complex Media Articles
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Unique Properties
The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Tags
Movie Theatre, Cinema Complex, Cinema
Production Technology
Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge
This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Project Duration
This project took over 10 years of planning, started in 2019 and finally be realized in 2022. Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow
This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre. The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city. PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts. Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Research
Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations. The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration
It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Image Credits
All photos: P&D Consulting
Project Overview
United Cinemas Unicus Chichibu Complex has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Mitsuhiro Shinohara was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work United Cinemas Unicus Chichibu Complex.
Mitsuhiro Shinohara Press Releases
Access a rich repository of press releases on Mitsuhiro Shinohara, offered to press and media professionals for unrestricted use in their stories. 1 press releases are now available for immediate access by journalists.
Reviving the Cinematic Experience: United Cinemas Unicus Chichibu
United Cinemas Unicus Chichibu brings back the magic of movies to Chichibu after 29 years, offering a unique and comfortable cinema experience for all citizens, with a touch of nature.
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