Shacheng Laojiao
Packaging for Huailai Great Wall Wine Marketing Co., Ltd
With the same bottle shape, the bottle has two colors: one red and one yellow. The natural and ecological brewing characteristics of Shacheng are painted on the bottle body. The raw materials for brewing and the brewing process are outlined in a white gold thread used for red bottles. The bottom color of the outer box is yellow and red. The yellow inspiration comes from the yellow glaze of the Yongzheng period in the Qing Dynasty and the red inspiration comes from the Langyao red of the Kangxi period.
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Shacheng Old Cellar by Wu yao
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Packaging by Wu yao
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Wu yao Shacheng Old Cellar
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Wu yao Packaging
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Wu yao Design Team Photo
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Huailai Great Wall Wine Marketing Co LtdBrand Logo
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Shacheng Laojiao Packaging Translations
Our Shacheng Laojiao translations are now available in a wide range of languages: Obal CS, Ambalajkirin KU, Emballage DA, Pakuotė LT, Pakend ET, Verpakking NL, L'emballage FR, Verpackung LB, Pakado EO, Пакувањето MK, Phacaid GD, Verpakking AF, Pakkaus FI, Paketimi SQ, Embalaxe GL, Verpackung DE, ማሸግ AM, التغليف AR, Η Συσκευασία EL, Փաթեթավորումը HY, Qablaşdırma AZ, შეფუთვა KA, Ontzi Bat EU, ʻo Ka Hoʻopaʻa ʻana HAW, Тара BE, પેકેજીંગ GU, প্যাকেজিং BN, पैकेजिंग HI, Ambalaža BS, Опаковката BG, אריזה HE, Nkwakọ Ngwaahịa IG, Packaging MY, A Csomagolás HU, L'envàs CA, Ntim HMN, Packing JV, Anbalaj HT, Marufi HA, Umbúðir IS, Kemasan ID, Ang Packaging CEB, Pacáistithe GA, L'imballaggio IT, パッケージングは JA, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Kulongedza NY, L-Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, 包裝 ZY, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, 包装 ZH, Packaging EN, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalajul RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, Imballaggio CO, پيڪنگنگ SD, ඇසුරුම්කරණය SI, ការវេចខ្ចប់ KM, Obal SK, Embalaža SL, Baakaduhu SO, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Ang Packaging TL, 포장은 KO, Бастабандӣ TG, பேக்கேஜிங் TA, Қаптама KK, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, Ambalaža HR, פּאַקקאַגינג YI, Apoti YO, Gupakira RW, Ukupakisha ZU, for global reach.
Shacheng Laojiao Packaging Media Articles
Utilize our prepared articles to feature Shacheng Laojiao, available in the languages: English, Spanish, French, Portuguese, Dutch, Hindi, Italian, Korean, Indonesian, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Japanese and German.
Unique Properties
With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Tags
Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology
The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge
The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Project Duration
The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow
Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Research
The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration
The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Overview
Shacheng Laojiao Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Wu yao.
Bronze Recognition
Wu yao was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Shacheng Laojiao Packaging.
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