Plant Professor by Hangzhou Chancemate Tech Corp. innovative packaging

Plant Professor

Packaging for Shanghai Jiashang Information Technology Co., LTD

Plant professor is a food brand aimed at young urban Chinese users. Keeping to the light food lifestyle of contemporary young people, the packaging establishes an identification system based on the three subproducts of staple food, drinks and snacks in the serialized products, injecting youthful vitality into the packaging, while catering to the aesthetic needs of target user groups.

Hangzhou Chancemate Tech Corp. 2023 Agency Bronze Press Kit № 149013

Download Press Kit № 149013

Download Press Kit № 149013 Packaging for Shanghai Jiashang Information Technology Co., LTD by Hangzhou Chancemate Tech Corp. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Plant Professor by Hangzhou Chancemate Tech Corp

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Packaging by Hangzhou Chancemate Tech Corp

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Hangzhou Chancemate Tech Corp Plant Professor

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Hangzhou Chancemate Tech Corp Packaging

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Plant Professor Packaging Press Releases

Explore press materials for Plant Professor, available in languages such as English.

Plant Professor Packaging Media Articles

We provide articles ready for publication on Plant Professor, offered in several languages: Dutch, Italian, Turkish, French, Hindi, German, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Arabic (Standard), Spanish and English.

Unique Properties

Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.

Production Technology

Recyclable paper, environmentally friendly printing materials

Design Challenge

The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.

Project Duration

The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.

Operation Flow

The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.

Research

The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.

Inspiration

Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.

Project Overview

Plant Professor Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Hangzhou Chancemate Tech Corp..

Bronze Recognition

Hangzhou Chancemate Tech Corp. was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Plant Professor Packaging.

Hangzhou Chancemate Tech Corp. Press Releases

Journalists and media members can enrich their content with our press releases on Hangzhou Chancemate Tech Corp., available for free use. Instantly access 1 press releases, available exclusively for journalists.

Introducing Plant Professor: A Stylish and Sustainable Plant-Based Food Packaging

Hangzhou Chancemate Tech Corp. Unveils Plant Professor, a Fashionable and Healthy Food Packaging Solution for Young Urban Women

Hangzhou Chancemate Tech Corp. Newsroom

Step into Hangzhou Chancemate Tech Corp. Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 149013. Explore Hangzhou Chancemate Tech Corp.'s newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are here: Press Kit / Media Showcase 149013 about Plant Professor. Additional content is available in Newsroom 343056.