Pattern

Gift Paper for Creative Design Studio of Anshan Normal University

Paper gift design aims to provide consumers with emotional experience combining traditional culture and modern product design, so as to improve people's visual acceptance and attention to traditional culture. The extraction and combination design of traditional Chinese patterns are applied to product packaging, promotional paper, etc. It has the characteristics of culture, creativity and modernity, and its purpose is to inherit the combination of traditional Chinese culture and modern aesthetics, and meet people's yearning and pursuit for elegant spiritual culture.

Download Press Kit № 149312

Download Press Kit № 149312 Gift Paper for Creative Design Studio of Anshan Normal University by Huo Kai to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pattern by Huo Kai

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Gift Paper by Huo Kai

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Huo Kai Pattern

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Huo Kai Gift Paper

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Creative Design Studio of Anshan Normal University Brand Logo

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Pattern Gift Paper Press Releases

For Pattern, find press releases in a variety of languages: English.

Pattern Gift Paper Media Articles

Leverage our ready-to-publish articles on Pattern, offered in a range of languages: Korean, German, Portuguese, Indonesian, Italian, Hindi, Chinese (Mandarin), Dutch, English, Spanish, French, Turkish, Japanese, Russian and Arabic (Standard).

Unique Properties

The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.

Tags

Pattern, Paper, Gift, Packaging, Product, Graphic design

Production Technology

The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.

Design Challenge

The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.

Project Duration

The project starts in October 2022 and ends in December 2022 in Shenyang, China

Operation Flow

In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.

Research

The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.

Inspiration

Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.

Image Credits

Image #1 : Illustrator Gao He, 2022. Image #2 : Illustrator Gao He, 2022. Image #3 : Illustrator Gao He, 2022. Image #4 : Photographer Gao He, 2022. Image #5 : Photographer Gao He, 2022.

Project Overview

Pattern Gift Paper has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Huo Kai was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Pattern Gift Paper.

Huo Kai Press Releases

Attention press members and journalists: We offer a collection of press releases on Huo Kai and their notable work, available for your unrestricted use. Press members can now immediately access 4 press releases.

Introducing "Pattern" by Huo Kai: A Unique Gift Paper Design Inspired by Traditional Chinese Culture

Renowned designer Huo Kai presents "Pattern," a visually striking gift paper design that combines traditional Chinese patterns with modern aesthetics, aiming to resonate with consumers and improve brand uniqueness and popularity. The project, which began in October 2022 and concluded in December 2022 in Shenyang, China, has been recognized with the prestigious Iron A' Design Award in 2023.

Huo Kai Newsroom

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