Novus Organics ACV

Packaging Design for Novus Organics

Novus Organics Apple Cider Vinegar aimed to establish an unmatched quality standard in the Indian market, surpassing rivals in concentration and purity. This packaging design was created to complement its uniqueness, emphasizing simplicity and elegance. The clean, transparent label showcases the product's natural beauty. Using a minimalist line drawing style, the design captures the essence of handpicked, organic ingredients, aligning with a commitment to excellence and sustainability. The packaging is plastic-free and recyclable, highlighting environmental responsibility.

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Novus Organics ACV by Shashwat Das

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Packaging Design by Shashwat Das

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Shashwat Das Novus Organics ACV

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Shashwat Das Packaging Design

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Novus OrganicsBrand Logo

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Unique Properties

Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before. No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways. A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.

Tags

Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging

Production Technology

Sustainable & Planet Friendly Packaging Design At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging. We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand. The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.

Design Challenge

The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.

Project Duration

The Packaging Design started in 2022 and was executed and launched in 2023.

Operation Flow

Efficient Verbal Branding: Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone. From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users. The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.

Research

Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.

Inspiration

Capturing The Australian Story The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India. The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle. The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.

Image Credits

Optional Image #4 Picture Credits Novus Organics

Project Overview

Novus Organics ACV Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Shashwat Das was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Novus Organics ACV Packaging Design.

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