Odaya Home
Packaging for ODAYA Home
Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.
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Odaya Home by Elena Gamalova
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Packaging by Elena Gamalova
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Elena Gamalova Odaya Home
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Elena Gamalova Packaging
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Elena Gamalova Designer Portrait Photo
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ODAYA HomeBrand Logo
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Odaya Home Packaging Translations
We ensure Odaya Home is globally understood with translations available in these languages: Verpackung LB, Пакување MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Сав Баглаа Боодол MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalaj RO, Упаковка RU, Afifiina SM, Паковање SR, Kurongedza SN, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakad SO, Phutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Упаковка UK, پیکیجنگ UR, ئورالما UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Verpakking AF, Paketimi SQ, ማሸግ AM, العبوة AR, Փաթեթավորում HY, Qablaşdırma AZ, Bilgarri EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковка BG, ထုပ်ပိုးမှု MY, Embalatge CA, Pagputos CEB, Kulongedza NY, 包裝 ZY, 包装 ZH, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, Emballage FR, Pacadh GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Συσκευασία EL, પેકેજિંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, Confezione IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장 KO, Ambalajkirin KU, Таңгактоо KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Packaging EN, Pakuotė LT.
Odaya Home Packaging Media Articles
Access our collection of Odaya Home articles, ready for use and offered in languages: Chinese (Mandarin), Arabic (Standard), English, Spanish, French, Indonesian, Hindi, German, Portuguese, Dutch, Turkish, Korean, Japanese, Russian and Italian.
Unique Properties
The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Tags
artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Production Technology
Paper boxes with gold foil stamped logo on the top. Tissue paper with printed pattern on it. Transparent sticker with gold foil monogram of the brand. Ribbon printed with the logo in gold.
Design Challenge
The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home. By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Project Duration
The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Operation Flow
The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a storage box.
Research
The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiration
The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color. The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Image Credits
Illustration and design: Elena Gamalova, 2023 Video Credits: ODAYA Home
Project Overview
Odaya Home Packaging has been a Iron winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Elena Gamalova was recognized with the coveted Iron A' Design Award in 2023, a testament to excellence of their work Odaya Home Packaging .
Elena Gamalova Press Releases
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Elena Gamalova Newsroom
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