Brand Identity for Villa Albella
Villa Albella's visual identity captures the soul of Tuscany's cultural heritage while embracing a vision for a place that serves as a sanctuary for culture, history, and unity, a vibrant hub of artistic expression, culinary exploration, and intercultural dialogue. The design seamlessly blends tradition with modernity. The incorporation of two floral branches symbolizes unity amidst diversity, rooted in a shared history. Beyond preserving heritage, this project fosters meaningful cross cultural exchange and appreciation, embodying a commitment to serenity and enrichment.
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Download Press Kit № 161561 Brand Identity for Villa Albella by Elena Gamalova to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Albella, find press releases in a variety of languages: English.
Our Albella articles are prepped and available in these languages: Russian, Korean, Japanese, Arabic (Standard), Hindi, English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian and Turkish, ready for your use.
The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
visual identity, villa Albella visual identity, logo, illustration
Many materials were used in the creation of the product and package.
The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
The project started in Riparbella in June 2023 and was completed in Riparbella in September 2023.
Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Image #1: Elena Gmalova Image #2: Elena Gamalova Image #3: Elena Gamalova Image #4: Elena Gamalova Image #5: Elena Gamalova
Albella Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Elena Gamalova was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Albella Brand Identity.
Numerous press releases on Elena Gamalova and their achievements are at your disposal, inviting press members to use them freely in their coverage. 4 press releases are now available for immediate access by journalists.
Elena Gamalova Unveils the Visual Identity of Villa Albella
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