Geneo

Showroom Design for SHANGHAI BRANDER BRAND DESIGN., LTD

Download Press Kit № 151218

Download Press Kit № 151218 Showroom Design for SHANGHAI BRANDER BRAND DESIGN., LTD by Belina Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Geneo by Belina Zhang

Download 1800 Pixels JPEG Image.

Showroom Design by Belina Zhang

Download 1800 Pixels JPEG Image.

Belina Zhang Geneo

Download 1800 Pixels JPEG Image.

Belina Zhang Showroom Design

Download 1800 Pixels JPEG Image.

SHANGHAI BRANDER BRAND DESIGN LTDBrand Logo

Download 1800 Pixels JPEG Image.

Geneo Showroom Design Press Releases

Press resources for Geneo are offered in several languages: English.

Geneo Showroom Design Media Articles

Ready for your features: articles on Geneo in various languages, including Chinese (Mandarin), Italian, German, French, Dutch, Turkish, Korean, Arabic (Standard), Japanese, Russian, Spanish, English, Portuguese, Indonesian and Hindi.

Unique Properties

Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.

Tags

beauty, tech, nature, interior, branding

Production Technology

Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.

Design Challenge

Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.

Project Duration

Geneo’s physical store project Design commenced in October 2022 Construction commenced in December 2022 Store opened in mid-February 2023

Operation Flow

The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.

Research

The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.

Inspiration

In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.

Project Overview

Geneo Showroom Design has been a Bronze winner in the Interior Space and Exhibition Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Belina Zhang.

Bronze Recognition

Belina Zhang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Geneo Showroom Design.

Belina Zhang Press Releases

Access a rich repository of press releases on Belina Zhang, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 1 press releases.

Introducing Geneo: A Tech-Infused Showroom Design by Belina Zhang

Belina Zhang unveils the innovative Geneo showroom, blending technology and nature to create a unique brand experience for visitors.

Belina Zhang Newsroom

Visit Belina Zhang Newsroom for an inside look at exceptional design and award-winning projects.