Trip of Tea
Illustrations for Beijing Wuyao Cultural and Creative Co. Ltd.
The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.
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Trip of Tea by Wu yao
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Illustrations by Wu yao
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Wu yao Trip of Tea
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Wu yao Illustrations
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Wu yao Design Team Photo
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Beijing Wuyao Cultural and Creative Co Ltd Brand Logo
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Unique Properties
These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Tags
illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology
The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge
The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Project Duration
The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Research
Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration
The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Overview
Trip of Tea Illustrations has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wu yao.
Silver Recognition
Wu yao was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Trip of Tea Illustrations.
Wu yao Press Releases
Numerous press releases on Wu yao and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 4 press releases for all journalists.
Wu yao Newsroom
Explore Wu yao Newsroom to uncover award-winning design projects and more.
