Street Bakery
Brand Identity for Runxue Chen
The brand image design of Street Bakery revolves around the cute little bear as the IP image of the bakery. The main consumer groups are energetic young people. The overall design is based on simple flat graphics, and the color matching is more unified and concise, giving people a relaxed and warm feeling.
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Street Bakery by Sinong Ding
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Brand Identity by Sinong Ding
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Sinong Ding Street Bakery
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Sinong Ding Brand Identity
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Sinong Ding Design Team Photo
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Unique Properties
The logo design is made around a lovely bear, the IP image of the bakery shop. Designing the logo as a cartoon image is a good youthful direction. The three colors of beige, red and yellow create a brand image that is warm, friendly, creative, optimistic and positive.
Tags
Brand Identity, IP, Poster Design, Graphic Design, Print Design
Production Technology
Use digital software to create IP images, posters, and packaging images. The images are mainly expressed in flat illustrations, and environmentally friendly materials are used for posters and packaging printing. Advocate natural, environmental protection, friendly brand image design.
Design Challenge
The most difficult part of the project design is the background research and the selection of the design style. To understand the preferences of young people, to master the design style they like, and to bring a friendly experience to users is the key research goal of this project.
Project Duration
The project started in December 2022 and finished in April 2023 in China
Operation Flow
From the logo to the overall image of the store, the brand design is creatively designed with friendly colors and cute bear doll images to increase consumers' user experience.When people are shopping in the store or seeing the cute bear dolls, they can't help but feel warm and reliable.
Research
The design of this project belongs to the brand image design, mainly to create a bakery brand visual design that can be loved by modern people and has a natural and affinity. The participants are composed of young designers and professional design teams with rich design experience. Through software design and other technologies, they have created a visually unified and modern bakery brand image design, which is very popular.
Inspiration
Street Bakery is a brand bakery that strives for sophistication, simplicity and warmth. Designed to provide a humane place for the busy people of the city to relax, let you get a real warm and comfortable in the hustle and bustle of the city.Customers can enjoy comfortable, stress-free meals and a relaxing time, each taste will leave a lasting taste.
Image Credits
Creator Runxue Chen, Street Bakery,2023
Project Overview
Street Bakery Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Sinong Ding was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Street Bakery Brand Identity.
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