Shede Spirit Oriental Wisdom
Packaging for Shede Spirits Co., Ltd
This spirits gift box stands out with the integration of Weiqi culture and the playability of Weiqi game. The spirits bottles and Weiqi stone bowls mimic black and white Weiqi stones and are placed crisscross, visually conveying the Oriental wisdom flowing in Weiqi, namely an opposite but unified relationship between abnegation and obtainment. This dialectical nexus aligns with the dynamic equilibrium people strive for. As a synthesis of the brand connotation and the spiritual core of Weiqi, this packaging offers a culturally rich and playful experience for users during spirits savoring.
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Shede Spirit Oriental Wisdom by Sichuan ZhuoYue Cultural Creativity Development Co Ltd
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Packaging by Sichuan ZhuoYue Cultural Creativity Development Co Ltd
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Sichuan ZhuoYue Cultural Creativity Development Co Ltd Shede Spirit Oriental Wisdom
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Sichuan ZhuoYue Cultural Creativity Development Co Ltd Packaging
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Shede Spirits Co LtdBrand Logo
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Unique Properties
The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Tags
Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Production Technology
The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Design Challenge
To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Project Duration
The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Operation Flow
When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Research
Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiration
Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Project Overview
Shede Spirit Oriental Wisdom Packaging has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Sichuan ZhuoYue Cultural Creativity Development Co., Ltd.
Silver Recognition
Sichuan ZhuoYue Cultural Creativity Development Co., Ltd was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Shede Spirit Oriental Wisdom Packaging.
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