Jingting Mountain Scenic Area

Brand Identity for Anhui · Jingting Mountain Scenic Area

As a key scenic area and national forest park, the Jingtingshan Scenic Area in Anhui Province has been in operation for over 20 years. The scenic area hopes to have a more suitable and refreshed brand image. Currently, most domestic scenic area brand designs are outdated, resulting in a narrow target audience. Our design aims to appeal to a wider range of people and is more suitable for dissemination in the digital information era. The release of the new brand image has received widespread attention, leading to a new record of tourist visits to Jingtingshan.

Download Press Kit № 152983

Download Press Kit № 152983 Brand Identity for Anhui · Jingting Mountain Scenic Area by Kan Zhao to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Jingting Mountain Scenic Area by Kan Zhao

Download 1800 Pixels JPEG Image.

Brand Identity by Kan Zhao

Download 1800 Pixels JPEG Image.

Kan Zhao Jingting Mountain Scenic Area

Download 1800 Pixels JPEG Image.

Kan Zhao Brand Identity

Download 1800 Pixels JPEG Image.

Anhui Jingting Mountain Scenic AreaBrand Logo

Download 1800 Pixels JPEG Image.

Jingting Mountain Scenic Area Brand Identity Press Releases

For Jingting Mountain Scenic Area, find press releases in a variety of languages: English.

Jingting Mountain Scenic Area Brand Identity Media Articles

Explore our ready-to-use articles on Jingting Mountain Scenic Area, available in multiple languages: English, Japanese, Hindi, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Arabic (Standard), Turkish, Korean and Russian, for your feature stories.

Unique Properties

As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.

Tags

Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style

Production Technology

In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.

Project Duration

The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.

Research

The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.

Inspiration

In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.

Project Overview

Jingting Mountain Scenic Area Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Kan Zhao.

Bronze Recognition

Kan Zhao was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Jingting Mountain Scenic Area Brand Identity.

Kan Zhao Press Releases

Attention press members and journalists: We offer a collection of press releases on Kan Zhao and their notable work, available for your unrestricted use. Available now: 3 press releases ready for immediate access by journalists.

Jingting Mountain Scenic Area Unveils New Brand Identity Designed by Kan Zhao

Jingting Mountain Scenic Area introduces a new brand identity designed by Kan Zhao, offering visitors a unique cultural exploration through painting, officially launched in Xuancheng, Anhui Province, in March 2023.

Kan Zhao Newsroom

Kan Zhao Newsroom is your gateway to exploring acclaimed design and award-winning works.