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Jewelry Center for Fujian Zhengnan Construction Engineering design Co., LTD

Founded in 2023 by two designers, the company provides customers with complete design services, covering interior design, furnishings design, furnishings contract services, combining its creative design with highly humanistic furnishings art. During the project management implementation process, Designer provide comprehensive tracking services to achieve management objectives of costs and deadlines, allowing clients to focus on their core business.

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Jewelry Center by Zhe Huang

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Zhe Huang Jewelry Center

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Fujian Zhengnan Construction Engineering design Co LTDBrand Logo

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Unique Properties

This is a space with a height of 5.5 meters, which breaks down and reorganizes the space structure, divides each function and display area through the elevation and subsidence of circular and rectangular geometric patterns, and circular-arc geometry flows and expands in the space, outlining a simple design language, demonstrating the vitality of space and time, and shaping a different visiting experience for customers. Light is the natural art in the space.

Tags

Jewelry Design, Showroom Design, Creative Space, High-end jewelry Customization, Commercial Space

Production Technology

Most of the materials in this project come from the reuse of waste materials. Due to the convenience of work, many of the designed projects have dismantled materials, which can be used after simple restoration, avoiding waste and saving investment for themselves. What I use most is the glass series, which uses glass bricks to make indirect lighting, irregular appearance on the wall, big or small, points and blocks constitute the gift box of this building block.

Design Challenge

The most difficult thing is that this park is a beautiful exhibition hall, which gathers too many young men and women in the fashion industry, so how to attract their attention to our side. The success of commercial space is not just beautiful, I think it must have a strong brand awareness to make the brand valuable, so that investors can quickly recover the investment cost through the project. Then the interior design of the exhibition hall must be suitable for the habits of these people.

Project Duration

The project started in April 2020 in Fuzhou, Fujian and finished in August 2021 in Fuzhou, Fujian, China

Operation Flow

This project is in a cultural and creative park, with division of labor during the day and night, some quiet work should be separated during the day, and the noisy work should be done after everyone gets off work at night. I first arranged the demolition of the facade wall, re-built the enclosure for sound insulation and dust prevention, and built a lot of lighting lines inside the floor. The floor has been designed with some sunken design.

Research

I have carefully studied the sales process of jewelry brands in most cities in China, such as Bologi, Chow Tai Fook, Xeh Rui-lin, Chow Sang Sang, including customized ido, dr, etc. The brand positioning of this design is young and romantic fashion people who like to record a good life. Because I have designed a lot of exhibition halls for many jewelry brands before, and I also went to Shenzhen Shuibei to have an in-depth understanding of the purchase channels and processes.

Inspiration

This project is invested by my friends and I. I want to break the traditional showroom model of jewelry sales and create a free space in a relaxed and simple way. From the appearance of the building, I want to make people feel that this is a delicate scene with a desire to explore, and a gift box with transparent light.

Image Credits

Photographer Zhou Yuedong 2021.

Project Overview

Loading Jewelry Center has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Zhe Huang was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Loading Jewelry Center.

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