White and Blue Porcelain

Packaging for Shanxi Blue and White Porcelain Distillery Co., Ltd

This Chinese Baijiu packaging distinguishes itself by merging traditional Eastern culture with the modern aesthetics of Chinese Baijiu. Taking inspiration from blue and white porcelain, the sleek bottle mirrors the refinement of this traditional Chinese craftsmanship, while also showcasing its cultural significance. Further adorned with exquisite Loong motifs, it not only carries inherent artistic value but also invokes a festive ambiance and auspicious symbolism.

Download Press Kit № 154717

Download Press Kit № 154717 Packaging for Shanxi Blue and White Porcelain Distillery Co., Ltd by Chengdu Fenggu Muchuang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

White and Blue Porcelain by Chengdu Fenggu Muchuang

Download 1800 Pixels JPEG Image.

Packaging by Chengdu Fenggu Muchuang

Download 1800 Pixels JPEG Image.

Chengdu Fenggu Muchuang White and Blue Porcelain

Download 1800 Pixels JPEG Image.

Chengdu Fenggu Muchuang Packaging

Download 1800 Pixels JPEG Image.

Chengdu Fenggu Muchuang Design Team Photo

Download 1800 Pixels JPEG Image.

Unique Properties

This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.

Tags

Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique

Production Technology

Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.

Design Challenge

The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.

Project Duration

The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.

Operation Flow

To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.

Research

This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.

Inspiration

The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.

Project Overview

White and Blue Porcelain Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Chengdu Fenggu Muchuang.

Bronze Recognition

Chengdu Fenggu Muchuang was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work White and Blue Porcelain Packaging.

Chengdu Fenggu Muchuang Newsroom

Visit Chengdu Fenggu Muchuang Newsroom for an inside look at exceptional design and award-winning projects.