Rongbaohang BMW

5S Store for CX Design

The entire project is designed based on a unique and penetrating circular motion line. The ceilings on the first and second floors are covered with blue acrylic transparent panels. The shape not only symbolizes the dynamic driving trajectory of BMW racing cars, but also means flowing water ripples, echoing the water landscape composed of a water curtain and a pool. BMW's iconic three-color slash bar becomes a partition and stands proudly on the waterside, with the noumenon and mirror blended together perfectly, making people experience the movement in static state.

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Rongbaohang BMW by Yixian Chen

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5S Store by Yixian Chen

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Yixian Chen Rongbaohang BMW

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Yixian Chen 5S Store

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Unique Properties

It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.

Tags

Interior, Commercial, Modern, Natural, Elegant, Store, BMW

Production Technology

In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.

Design Challenge

Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.

Project Duration

The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.

Operation Flow

Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.

Research

This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.

Inspiration

The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.

Image Credits

Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023. Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023. Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023. Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023. Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.

Project Overview

Rongbaohang BMW 5S Store has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Yixian Chen was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Rongbaohang BMW 5S Store.

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