Makina Andras I
Watch for Makina Watches
Makina Watches wanted to design a black sheep in the rectangular watch category that's already full of art deco inspired dress watches. That's why Andras I was born as a sports watch with a bolder and more modern approach. Coated in stealth black, its stainless steel case is composed of slopes and angular shapes that make up its multifaceted design. Its octagonal case is designed to taper around a larger movement for less volume and increased wearability. Its dial is multi-layered and 3 dimensional and its strap is muscular and shapely to look more imposing from every angle.
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Unique Properties
The idea was to design a black sheep in the rectangular watch category full of art deco inspired dress watches. That's why our first rectangular watch is as a sports watch designed to be bolder, more modern and striking from every angle. Coated in stealth black, its 316L stainless steel case is composed of angular shapes that make up its multifaceted design. Its dial is 3 dimensional with a sand blasted finish. Its strap is muscular and shapely, echoing its chiseled case and layered dial.
Tags
Makina watches, filipino watch brand, timepiece, microbrand, rectangular watch, Philippines watch brand,
Production Technology
It has a PVD coated surgical grade 316L stainless steel case sculpted by CNC machinery with hand-polished and-hand brushed textures for a more robust and premium finish. The dial is layered, made of brass with a sand blasted finish and is hand-assembled. The scratch resistant sapphire crystal glass is coated with 3x Anti-reflective coating. It’s powered by a movement found in many luxury timepieces, SW 260, marrying thoughtful design and premium components at an affordable price of USD 725.
Design Challenge
Customers have been asking for size variety and models with smaller dimensions. We kept this in mind when designing Andras I. The challenge was designing a rectangular watch around only a few reputable movements that were available in the market and that we’re willing to use. This is why we gave the case an octagonal shape so that it could taper around a fairly large 25.6mm movement, giving it less volume, less surface area and a thickness of only 10.5mm for higher wearability.
Project Duration
Andras I took one year to complete from conceptualization in September 2022. A prototype that we were happy with was marketed for pre-orders in May 2023. And the production model was released in September 2023.
Operation Flow
Andras I was meant to be simple in functionality (hours, minutes and seconds only) because our intent was to give the three-handed rectangular segment something different. The minutes and seconds markers are crisp and painted white and the hands are painted blue, all of which are decisions that contribute to high legibility under all lighting environments. The crown is consistent with crowns in our other models and is ownable to the brand; it is simple and yet it has grip and is easy to use.
Research
As with all our models, we needed to make sure that our case design for Andras I will bring something new to the industry. Our origami inspired case was the clear winner after several design explorations. We looked at both traditional and abstract forms of the art and explored origami inspired architecture to see how we can incorporate our findings into Andras I in a way that is minimal, modern, and will not alienate watch purists who are often conventional and very difficult to please.
Inspiration
Since most watches in the rectangular watch category are flat art deco inspired watches, we wanted to create a watch that is more modern and photogenic from all angles. Hence, one of our sources for inspiration when designing Andras I was origami. We fell in love with the art’s crisp lines and the geometric shapes that form 3 dimensional, multifaceted surfaces. While the case’s robustness comes from its solid, quality materials and finish, its elegant design is originally born from origami. The results were favorable to the brand with Andras I's design gaining international recognition from news, watch expert and design publications like Designboom, Time and Tide Watches, Watchpro, Oracle Time, and The Manila Times just to name a few.
Image Credits
Image #1: Photographer, Danilo Villanueva, Andras_I, 2023. Image #2: Photographer, Danilo Villanueva, Andras_I, 2023. Image #3: Photographer, Danilo Villanueva, Andras_I, 2023. Image #4: Photographer, Danilo Villanueva, Andras_I, 2023. Image #5: Photographer, Danilo Villanueva, Andras_I, 2023.
Project Overview
Makina Andras I Watch has been a Silver winner in the Watch Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Danilo Villanueva & Makina & Co was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Makina Andras I Watch.
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