Shan Ling 3

Packaging for 361°kids

The inspiration is from Chinese traditional culture, Calligraphy and Idiom. The packaging cover is about the Chinese legend of 'carp leaping over the dragon gate' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success. The designer extracts core elements such as fish, gate and water. Using triangle shape and recyclable material makes the packaging extraordinary and environmentally friendly by reducing packaging overall volume, weight and one design for all sizes shoes.

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Shan Ling 3 Shoes by Xusong Wang

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Packaging by Xusong Wang

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Xusong Wang Shan Ling 3 Shoes

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Xusong Wang Packaging

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361 kidsBrand Logo

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Unique Properties

The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.

Tags

Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition

Production Technology

The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.

Design Challenge

How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories. At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.

Project Duration

The project started in March 2023 in Xiamen and finished in June 2023 in Beijing

Operation Flow

1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work 2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture 3) Creative: Deeply explore Chinese traditional culture 4) Appearance and structural design: Abstract core shapes, colors, and patterns 5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes 6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water 7) Make samples 8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc. 9) Production: Ensure uniform quality of each product and control of cost and schedule.

Research

Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush. When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.

Inspiration

Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.

Project Overview

Shan Ling 3 Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Xusong Wang.

Iron Recognition

Xusong Wang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Shan Ling 3 Packaging.

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