Painting Scenic Splendor

Graphic Design for Beijing Forestry University

This project is the unconditional offer of admission designed for Beijing Forestry University. The project consists of three parts, namely an envelopes, a offer letter and an illustrations. The design of the envelope cleverly utilizes the folding of the paper to form the outer packaging, saving on production materials. Meanwhile, the notification letter is made of environmentally friendly paper, further reflecting its eco-friendly nature. Finally, the illustration shows the beauty and landmarks of Beijing Forestry University.

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Painting Scenic Splendor by Dayan Shangguan Design Team

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Graphic Design by Dayan Shangguan Design Team

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Dayan Shangguan Design Team Painting Scenic Splendor

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Dayan Shangguan Design Team Graphic Design

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Beijing Forestry UniversityBrand Logo

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Unique Properties

This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.

Tags

Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student

Production Technology

The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.

Design Challenge

The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.

Project Duration

The project spanned four months and was designed in Beijing

Operation Flow

This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.

Research

Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.

Inspiration

This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.

Image Credits

Beijing Forestry University

Project Overview

Painting Scenic Splendor Graphic Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Dayan Shangguan Design Team was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Painting Scenic Splendor Graphic Design.

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