Dragon Year Gift
Packaging for Shenzhen Yixin Visual Brand Consultant Co., Ltd
The design inspiration of the Year of the Loong Pu'er Tea Gift Box comes from the geographical characteristics of the country of origin (China's Yunnan mountainous area) and its drinking taste; The packaging material uses handmade paper made by local ethnic minorities, which showcases the history and cultural connotations of Pu'er tea with its environmentally friendly, simple, and ever-changing characteristics; The design of packaging graphics and ink illustrations aims to showcase its drinking taste.
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Dragon Year Gift by Tao Ran
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Packaging by Tao Ran
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Tao Ran Dragon Year Gift
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Tao Ran Packaging
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Shenzhen Yixin Visual Brand Consultant Co LtdBrand Logo
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Unique Properties
Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Tags
Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology
The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge
In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Project Duration
The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow
As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Research
In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration
The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Overview
Dragon Year Gift Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Tao Ran.
Iron Recognition
Tao Ran was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Dragon Year Gift Packaging.
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