Grumpy Bums

Baking Kits for Kids for Depot Creative

The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.

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Download Press Kit № 157788 Baking Kits for Kids for Depot Creative by Angela Spindler to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Grumpy Bums by Angela Spindler

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Baking Kits for Kids by Angela Spindler

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Angela Spindler Grumpy Bums

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Angela Spindler Baking Kits for Kids

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Angela Spindler Designer Portrait Photo

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Depot CreativeBrand Logo

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Unique Properties

The no-added-sugar kids’ treat that’s satisfyingly sweet. Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph. Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets

Tags

HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign

Production Technology

All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.

Design Challenge

Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.

Project Duration

The project started in July 2021 and was completed in January 2022 in Sydney Australia

Operation Flow

The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.

Research

Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly. We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.

Inspiration

Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation. Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.

Project Overview

Grumpy Bums Baking Kits for Kids has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Angela Spindler.

Bronze Recognition

Angela Spindler was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Grumpy Bums Baking Kits for Kids.

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