Nudus
Snack Food for Depot Creative
The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.
Download Press Kit № 92526
Download Press Kit № 92526 Snack Food for Depot Creative by Angela Spindler to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Nudus by Angela Spindler
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Snack Food by Angela Spindler
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Angela Spindler Nudus
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Angela Spindler Snack Food
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Angela Spindler Designer Portrait Photo
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Depot CreativeBrand Logo
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Nudus Snack Food Press Releases
Press releases for Nudus are now accessible in these languages: English.
Nudus Snack Food Translations
Nudus in your language: we provide project translations across multiple languages: Snack Food EN, Peuselkos AF, Ushqimi I Lehtë SQ, መክሰስ ምግብ AM, الوجبات الخفيفة AR, Խորտիկ Սնունդը HY, Qəlyanaltı Yemək AZ, Mokadu Bat EU, Закуска BE, স্ন্যাক ফুড BN, Grickalica BS, Снек Храната BG, သရေစာ MY, L'aperitiu CA, Ang Snack Food CEB, Snack Chakudya NY, 休閒食品 ZY, 零食 ZH, Snack Food CO, Snack Food HR, Svačina CS, Snackmad DA, Snackfood NL, Manĝetaĵo EO, Suupisted ET, Välipalaruoka FI, Les Snacks FR, Am Biadh Greim-Bìdh GD, O Aperitivo GL, საჭმლის საკვები KA, Snack-Food DE, Σνακ EL, નાસ્તાનો ખોરાક GU, Ti Goute HT, Abincin Ciye-Ciye HA, ʻo Ka Meaʻai Meaʻai Meaʻai HAW, מזון חטיפים HE, स्नैक फूड HI, Khoom Noj Txom Ncauj HMN, A Snack-Étel HU, Snakkmatur IS, Nri Nri IG, Makanan Ringan ID, Bia Sneaiceanna GA, Lo Snack IT, スナック食品は JA, Panganan Cemilan JV, ಲಘು ಆಹಾರವು KN, Жеңіл Тағамдар KK, អាហារសម្រន់ KM, Ibiryo RW, 스낵 식품은 KO, Xwarina Snack KU, Snack Food KY, ອາຫານຫວ່າງ LO, Portio Cibi LA, Uzkodas LV, Užkandžiai LT, Snack Iessen LB, Закуска Храна MK, Sakafo Hanina MG, Makanan Ringan MS, ലഘുഭക്ഷണം ML, Snack Food MT, Ko Te Kai Paramanawa MI, स्नॅक फूड MR, Зууш Хоол MN, स्न्याक फूड NE, Snacks NO, ସ୍ନାକ୍ସ ଖାଦ୍ୟ OR, ناشته خواړه PS, اسنک FA, Przekąski PL, Lanche PT, ਸਨੈਕ ਫੂਡ PA, Gustări RO, Закуски RU, Meaai Mamai SM, Грицкалица SR, Snack Food SN, ناشتو کاڌو SD, Snack Food SI, Občerstvenie SK, Prigrizki SL, Cuntada Fudud SO, Snack Food ST, Los Snacks ES, Jajanan SU, Chakula Cha Vitafunio SW, Snacks SV, Ang Snack Food TL, Ғизои Газак TG, சிற்றுண்டி உணவு TA, Ашамлыклар TT, స్నాక్ ఫుడ్ TE, อาหารขบเคี้ยว TH, Atıştırmalık Yiyecek TR, Iýmit Önümleri TK, Снекова Їжа UK, سنیک فوڈ UR, ئۇششاق-چۈششەك يېمەكلىكلەر UG, Snack Food UZ, Đồ Ăn Nhẹ VI, Bwyd Byrbryd CY, Snack Iten FY, I-Snack Food XH, פֿאַרבייַסן עסנוואַרג YI, Ounjẹ Ipanu YO, Ukudla Okulula ZU.
Nudus Snack Food Media Articles
Leverage our ready-to-publish articles on Nudus, offered in a range of languages: Spanish, English, Japanese, Russian, Indonesian, Dutch, Hindi, Italian, German, French, Portuguese, Turkish, Arabic (Standard), Korean and Chinese (Mandarin).
Unique Properties
Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack. The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Tags
Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology
The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge
Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Project Duration
From concept through to finished art: May 2018-December 2018 Launched in to market March 2019
Operation Flow
This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Research
It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration
Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Image Credits
Photography: Andy Lewis
Project Overview
Nudus Snack Food has been a Golden winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Angela Spindler was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Nudus Snack Food.
Angela Spindler Press Releases
For journalists seeking engaging content: Explore our press releases featuring Angela Spindler's work, freely available for incorporation into your stories. Journalists, gain instant access to 10 press releases today.
Nudus: A' Design Award-Winning Snack Food Packaging
Angela Spindler's Nudus packaging, inspired by still life paintings, brings a new approach to healthy snack packaging, emphasizing the natural beauty of fruits and vegetables. Launched in March 2019, the design showcases the product's clean, unadulterated nature, with a playful tone to appeal to health-conscious consumers.
Angela Spindler Newsroom
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