Eterno

Brand Design for Eterno

He designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, he designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time.

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Eterno by Sunghoon Kim

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Brand Design by Sunghoon Kim

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Sunghoon Kim Eterno

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Sunghoon Kim Brand Design

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Sunghoon Kim Designer Portrait Photo

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Eterno Brand Logo

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Unique Properties

We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.

Tags

ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand

Production Technology

Since the golden ratio of the Parthenon is Eterno's architectural concept, Eterno's brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 and the angle of 31.72 degrees created from the golden ratio became the key ingredients in the design.

Design Challenge

Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.

Project Duration

The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.

Operation Flow

With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.

Research

Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.

Inspiration

The Greek Parthenon and the Golden Ratio, Eterno's architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 and the angle of 31.72 degrees as a design element. Eterno's Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.

Image Credits

Kim Sunghoon

Project Overview

Eterno Brand Design has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Sunghoon Kim was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Eterno Brand Design.

Sunghoon Kim Press Releases

Numerous press releases on Sunghoon Kim and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 5 press releases ready for immediate access by journalists.

Sunghoon Kim Newsroom

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