Saia 100 Year Museum Truck

Mobile Exhibition for Bridgenext

The Saia 100 Year Museum Truck showcases Saia LTL Freight's century-long history, along with its interactive trucking-related artifacts and truck driver simulator. The Mobile Truck Museum immerses visitors in a classic American success story. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in American history. The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends.

Download Press Kit № 159049

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Saia 100 Year Museum Truck by YiJun Jiang

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Mobile Exhibition by YiJun Jiang

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YiJun Jiang Saia 100 Year Museum Truck

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YiJun Jiang Mobile Exhibition

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BridgenextBrand Logo

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Unique Properties

"Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.

Tags

Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition

Production Technology

Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.

Design Challenge

With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.

Project Duration

The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.

Operation Flow

Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.

Research

Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.

Inspiration

The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.

Image Credits

Bridgenext

Project Overview

Saia 100 Year Museum Truck Mobile Exhibition has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

YiJun Jiang was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Saia 100 Year Museum Truck Mobile Exhibition.

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