Hangzhou Scenery
Mineral Water Packaging for PENG GUOZHI STRATEGIC PACKAGING STUDIO
The packaging design for Hang Water drinking water stems from thorough strategic insights gained in the initial stages. Amid the fierce competition in the bottled water market, it's challenging for a new brand like Hang Water to gain a foothold. Recognizing an opportunity in the high-end drinking water market, the team understands that consumers not only seek the product itself but also value the cultural experiences it brings.
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Download Press Kit № 159134 Mineral Water Packaging for PENG GUOZHI STRATEGIC PACKAGING STUDIO by Peng GuoZhi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hangzhou Scenery by Peng GuoZhi
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Mineral Water Packaging by Peng GuoZhi
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Peng GuoZhi Hangzhou Scenery
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Peng GuoZhi Mineral Water Packaging
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Peng GuoZhi Designer Portrait Photo
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PENG GUOZHI STRATEGIC PACKAGING STUDIOBrand Logo
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Unique Properties
The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Tags
Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology
Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge
Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Project Duration
December 2023,launched in Hangzhou, China.
Operation Flow
The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Research
In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration
Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Overview
Hangzhou Scenery Mineral Water Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Peng GuoZhi.
Bronze Recognition
Peng GuoZhi was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Hangzhou Scenery Mineral Water Packaging.
Peng GuoZhi Newsroom
Dive into Peng GuoZhi Newsroom to explore celebrated designs and projects.
