Green Field Watchmen

Packaging Of Rice for Peng Guozhi Strategic Packaging Studio

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

Download Press Kit № 159138

Download Press Kit № 159138 Packaging Of Rice for Peng Guozhi Strategic Packaging Studio by Peng GuoZhi to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention design|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Green Field Watchmen by Peng GuoZhi

Download 1800 Pixels JPEG Image.

Packaging Of Rice by Peng GuoZhi

Download 1800 Pixels JPEG Image.

Peng GuoZhi Green Field Watchmen

Download 1800 Pixels JPEG Image.

Peng GuoZhi Packaging Of Rice

Download 1800 Pixels JPEG Image.

Peng GuoZhi Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Peng Guozhi Strategic Packaging StudioBrand Logo

Download 1800 Pixels JPEG Image.

Unique Properties

Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.

Tags

Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design

Production Technology

The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper

Design Challenge

Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology. Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology. Challenge ：how to let customers notice our products at first glance. Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology. Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.

Project Duration

October 2023,launched in Hangzhou, China.

Operation Flow

The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.

Research

In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.

Inspiration

The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.

Project Overview

Green Field Watchmen Packaging Of Rice has been a Silver winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Peng GuoZhi.

Silver Recognition

Peng GuoZhi was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Green Field Watchmen Packaging Of Rice.

Peng GuoZhi Newsroom

Find inspiration and award-winning creativity within the Peng GuoZhi Newsroom.