Mirinda Global Refresh by PepsiCo Design and Innovation innovative beverage packaging

Mirinda Global Refresh

Beverage Packaging for PepsiCo

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

PepsiCo Design and Innovation 2024 Agency Iron Press Kit № 159631

Download Press Kit № 159631

Download Press Kit № 159631 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mirinda Global Refresh by PepsiCo Design and Innovation

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

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PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

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Unique Properties

Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.

Inspiration

The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Project Overview

Mirinda Global Refresh Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2024, a testament to excellence of their work Mirinda Global Refresh Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. Available now: 39 press releases ready for immediate access by journalists.

PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 159631. Explore PepsiCo Design and Innovation's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are currently viewing Press Kit / Media Showcase 159631 for the Mirinda Global Refresh, with further content available in Newsroom 133313.