Pepsi Super Bowl LVII Alumitek by PepsiCo Design and Innovation innovative beverage packaging

Pepsi Super Bowl LVII Alumitek

Beverage Packaging for PepsiCo

Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.

PepsiCo Design and Innovation 2024 Agency Bronze Press Kit № 159650

Download Press Kit № 159650

Download Press Kit № 159650 Beverage Packaging for PepsiCo by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi Super Bowl LVII Alumitek by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

PepsiCoBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Unique Properties

Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.

Inspiration

Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Project Overview

Pepsi Super Bowl LVII Alumitek Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Pepsi Super Bowl LVII Alumitek Beverage Packaging .

PepsiCo Design and Innovation Press Releases

We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. Journalists can access 39 press releases immediately, ready for your use.

PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 159650. Uncover the depth of PepsiCo Design and Innovation's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Currently viewing: Press Kit / Media Showcase 159650 for Pepsi Super Bowl LVII Alumitek. For extended content, visit Newsroom 133313.