Mirinda Plus Restage

Beverage Packaging for PepsiCo

Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda Plus features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda Plus as a go-to evening beverage for the Egyptian market, it is a vibrant revamp that makes an impact day and night.

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Mirinda Plus Restage by PepsiCo Design and Innovation

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Beverage Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Mirinda Plus Restage

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PepsiCo Design and Innovation Beverage Packaging

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Unique Properties

Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.

Inspiration

To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Project Overview

Mirinda Plus Restage Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Mirinda Plus Restage Beverage Packaging .

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Unlock 39 press releases now, directly accessible to journalists.

PepsiCo Design and Innovation Newsroom

Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.