Orico Training Center

Corporate Office for Orient Corporation

Orico Training Center is a major consumer credit company with more than 110 million cardholders. The plan is to renovate and adapt their own training center to modern values and programs, which has deteriorated after its construction more than 30 years ago. To make the CI of Orico's felt throughout the space, the design is based on a VI using Credit Card as a motif. The eight training rooms are each designed with a theme based on the different types of credit cards issued by Orico, such as Gold, Platinum, and Black Card to embody the unique worldview of each credit card.

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Download Press Kit № 160308 Corporate Office for Orient Corporation by Nobuaki Miyashita to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Orico Training Center by Nobuaki Miyashita

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Corporate Office by Nobuaki Miyashita

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Nobuaki Miyashita Orico Training Center

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Nobuaki Miyashita Corporate Office

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Nobuaki Miyashita Designer Portrait Photo

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Orient CorporationBrand Logo

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Unique Properties

To ensure that trainees can fully experience Orico's identity throughout the space, the design of guest rooms and common areas incorporates partitions that replicate the precisely defined shape of a credit card (including the corner radius and thickness), creating a multi-layered separation. The signage for room numbers and floor information employs the credit card-specific international standard font (Farrington 7B) for its design.

Tags

Credit card,Accommodation,Training center,Interior design,Japan

Production Technology

The card partition walls are designed to detach from the ceiling and floor, creating a cantilevered structure that makes them appear to float lightly, expressing a dynamism as if countless cards are freely sliding and moving within the space. The ceiling gap also serves to comply with building codes for natural smoke extraction. Lighting uses a 50φ glare-less type to reduce its presence, making the card surfaces vividly stand out.

Design Challenge

We feared that creating complete individual spaces for each of the eight people in a single room would cut off communication. Inspired by the traditional Japanese architectural techniques of Fusuma and Shoji which allow for the presence to be felt while blocking the line of sight in a large room, a partition motif based on credit cards was devised to achieve this.

Project Duration

This project was completed in March 2021. The planned location is situated in a tranquil residential area in Tokyo, adjacent to lush green parks and university campuses.

Operation Flow

Orico's training is planned in a shared room for eight, using card-type partitions in private areas to ensure privacy. In response to COVID-19, Orico has adapted the design to allow the center's use as both a satellite and touch-down office. This included enlarging individual desk spaces, incorporating task lighting, and selecting chairs with casters designed for extended periods of desk work, enhancing both functionality and comfort.

Research

Research Objective: To innovate the spatial image at low cost while utilizing existing RC structures and facilities such as air conditioning systems. Result: A space filled with identity was completed by reflecting Orico's VI in the design. Impact: It was renovated as a training facility with high employee satisfaction.

Inspiration

Credit cards are typically categorized into ranks such as normal, gold, and platinum, and there are also numerous cards specialized for hobbies like travel and dining. We drew inspiration from the unique worlds each of these individual cards connects to, each differing from the next. We attempted a design that expresses the different worldviews, or infinite universes, that just one card can unfold.

Image Credits

Image #1-#5: Photographer Nobuaki Miyashita, Variations, 2021

Project Overview

Orico Training Center Corporate Office has been a Silver winner in the Interior Space and Exhibition Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Nobuaki Miyashita was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Orico Training Center Corporate Office.

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