Moutai Group's - Taiyuan ZHI Yuanyi
Packing Design for Wendao WD Creativity
Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.
Download Press Kit № 86638
Download Press Kit № 86638 Packing Design for Wendao WD Creativity by li zuo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At design|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention design|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. design|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Moutai Group 039 s Taiyuan ZHI by li zuo
Download 1800 Pixels JPEG Image.
Packing Design by li zuo
Download 1800 Pixels JPEG Image.
li zuo Moutai Group 039 s Taiyuan ZHI
Download 1800 Pixels JPEG Image.
li zuo Packing Design
Download 1800 Pixels JPEG Image.
li zuo Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Press Releases
Press resources for Moutai Group's - Taiyuan ZHI Yuanyi are offered in several languages: English.
Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Media Articles
Our Moutai Group's - Taiyuan ZHI Yuanyi articles are prepped and available in these languages: Spanish, Indonesian, English, Chinese (Mandarin), Hindi, French, Italian, Japanese, Russian, German, Dutch, Arabic (Standard), Turkish, Portuguese and Korean, ready for your use.
Unique Properties
Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags
Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology
Baked Flowers in Glass Bottles
Design Challenge
Breakthrough the consistent style design of Maotai
Project Duration
The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Research
Breakthrough the consistent style design of Maotai
Inspiration
the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Overview
Moutai Group's - Taiyuan ZHI Yuanyi Packing Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit li zuo.
Silver Recognition
li zuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Moutai Group's - Taiyuan ZHI Yuanyi Packing Design.
li zuo Press Releases
Discover li zuo's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 3 press releases for journalists.
Moutai Group's "Taiyuan ZHI Yuanyi" Wins Silver A' Design Award
Moutai Group's "Taiyuan ZHI Yuanyi" packaging design, created by li zuo, wins Silver A' Design Award in 2020
li zuo Newsroom
Visit li zuo Newsroom for an inside look at exceptional design and award-winning projects.
