Moutai Group's - Taiyuan ZHI Yuanyi by li zuo innovative packing design

Moutai Group's - Taiyuan ZHI Yuanyi

Packing Design for Wendao WD Creativity

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.

li zuo 2020 Professional Silver Press Kit № 86638

Download Press Kit № 86638

Download Press Kit № 86638 Packing Design for Wendao WD Creativity by li zuo to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Moutai Group 039 s Taiyuan ZHI by li zuo

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Packing Design by li zuo

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

li zuo Moutai Group 039 s Taiyuan ZHI

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

li zuo Packing Design

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Press Releases

Discover our press releases for Moutai Group's - Taiyuan ZHI Yuanyi available in the following languages: English.

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design Media Articles

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Unique Properties

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.

Production Technology

Baked Flowers in Glass Bottles

Design Challenge

Breakthrough the consistent style design of Maotai

Project Duration

The project started in Maotai in April 2017 and completed in Maotai in August 2017.

Research

Breakthrough the consistent style design of Maotai

Inspiration

the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water

Project Overview

Moutai Group's - Taiyuan ZHI Yuanyi Packing Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit li zuo.

Silver Recognition

li zuo was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Moutai Group's - Taiyuan ZHI Yuanyi Packing Design.

li zuo Press Releases

Discover li zuo's journey through our press releases, available for all press members and journalists to use without restrictions. 3 press releases are now available for immediate access by journalists.

Moutai Group's "Taiyuan ZHI Yuanyi" Wins Silver A' Design Award

Moutai Group's "Taiyuan ZHI Yuanyi" packaging design, created by li zuo, wins Silver A' Design Award in 2020

li zuo Newsroom

Dive into li zuo Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 86638. Uncover the depth of li zuo's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Currently viewing: Press Kit / Media Showcase 86638 for Moutai Group's - Taiyuan ZHI Yuanyi. For extended content, visit Newsroom 250078.