Yagumitan

Honey Packaging Design for Shenzhen Qianhai Phecda Creative Design Co., Ltd.

The core value of Yagumitan is to find wild honey that is scarce in China. The key words are scarcity, search, and environment. Designers use diamond cuts to express the sense of scarcity. Diamonds are used as a symbol of rights and wealth. Consumers can intuitively feel the value of wild honey. Use the compass to indicate search. Finally, the designer used contour lines and mountain cuts to represent valley cliffs, symbolizing the best wild honey hidden in it.

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Yagumitan by Wei Dai

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Honey Packaging Design by Wei Dai

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Wei Dai Yagumitan

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Wei Dai Honey Packaging Design

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Shenzhen Qianhai Phecda Creative Design Co Ltd Brand Logo

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Yagumitan Honey Packaging Design Press Releases

Discover our press releases for Yagumitan available in the following languages: English.

Yagumitan Honey Packaging Design Media Articles

Ready-to-feature articles on Yagumitan are available in these languages: Chinese (Mandarin), Hindi, Portuguese, English, Italian, German, French, Japanese, Russian, Indonesian, Dutch, Spanish, Turkish, Arabic (Standard) and Korean, for your convenience.

Unique Properties

This is a high-end honey package, its product name is called "YAGUMITAN", which means "the honey seeker in the valley." We design the bottle as a "diamond" cut to convey the high quality of the product to the consumer; at the same time, we design the outer packaging into a undulating valley, and design the gap between the valleys into the shape of a "compass". Consumers convey the core theme of this product - looking for the scarcest wild honey in China.

Tags

honey, package, food, beverage, Graphics, illustration

Production Technology

Because the color of Yagu honey is not brilliant, in the physical proofing stage, we chose several kinds of colored glass materials for proofing, in order to reflect the color texture of honey through colored glass.

Design Challenge

There are two difficulties in the design. One is how to make the cut surface of the container more reasonable, the glass refraction is higher, and the other is more special. The designer is trying to compare the size and position of the cut surface with the sample. Finally, he chooses the present style. The container adopts the colored glass technology, which can better highlight the texture of honey.

Project Duration

The project started in Novemberl 2017 in Wuxi and finished in September 2018 in Shenzheni, and received the If Packaging Design Award in Germany in January 2019.

Operation Flow

After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches, then estimates the approximate scale size, and then makes the container and box model on the computer through the model software modeling, and then matches the main graphic elements design.

Research

Yagumitan is very precious because it is scarce and difficult to collect. At the beginning of the design, the designer hopes to find a symbol that can represent this special attribute. After reading various materials at home and abroad, the designer believes that the symbol element of diamond is the most able to reflect this symbol attribute. Therefore, in the design of Yagu spy, the designer hopes to find a symbol that can represent this special attribute. Diamond elements are dispersed and integrated into boxes and containers.

Inspiration

Cliff Valley Honey Is Dedicated to "Finding China's Scarce Wild Honey", with this goal found in the cliffs deep in the mountains of Yunnan, China, this kind of highland wild honey. The special geographical environment creates the scarcity and high quality of honey, so designers create around the idea of "scarcity".

Image Credits

Designer Jiabo Lu, Yagumitan, 2017

Project Overview

Yagumitan Honey Packaging Design has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Wei Dai was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Yagumitan Honey Packaging Design.

Wei Dai Press Releases

For journalists seeking engaging content: Explore our press releases featuring Wei Dai's work, freely available for incorporation into your stories. For immediate journalistic use: 3 press releases are available right now.

Introducing Yagumitan: A Luxurious Honey Packaging Design by Wei Dai

Discover the inspiration, innovation, and award-winning design of Yagumitan

Wei Dai Newsroom

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