MAU Vegas 2019
Event for Houndstooth
Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. Houndstooth was given the task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for the year 2019. As the event tries to push boundaries in the tech space, they designed a system that could represent that through visuals and imbibe the audience into the experience holistically.
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Download Press Kit № 88163 Event for Houndstooth by Shreya Gulati to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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MAU Vegas 2019 by Shreya Gulati
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Event by Shreya Gulati
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Shreya Gulati MAU Vegas 2019
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Shreya Gulati Event
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Shreya Gulati Design Team Photo
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HoundstoothBrand Logo
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MAU Vegas 2019 Event Press Releases
Press resources for MAU Vegas 2019 are offered in several languages: English.
MAU Vegas 2019 Event Translations
MAU Vegas 2019 in your language: we provide project translations across multiple languages: Event EN, Gebeurtenis AF, Ngjarja SQ, ክስተት AM, حدث AR, Իրադարձություն HY, Hadisə AZ, Gertaera EU, Падзея BE, ইভেন্ট BN, Događaj BS, Събитие BG, အဖြစ်အပျက် MY, Esdeveniment CA, Chochitika NY, 事件 ZH, Avvenimentu CO, Događaj HR, Událost CS, Begivenhed DA, Evenement NL, Evento EO, Sündmus ET, Tapahtuma FI, L'événement FR, Evento GL, ღონისძიება KA, Veranstaltung DE, Εκδήλωση EL, ઇવેન્ટ GU, Evènman HT, Taron HA, אירוע HE, घटना HI, Esemény HU, Acara ID, Imeacht GA, Ihe Omume IG, Atburður IS, Evento IT, イベント JA, Acara JV, ಈವೆಂಟ್ KN, Оқиға KK, ព្រឹត្តិការណ៍ KM, Ibyabaye RW, Окуя KY, 이벤트 KO, Bûyer KU, Res LA, Event LB, ເຫດການ LO, Renginys LT, Notikums LV, Настан MK, Hetsika MG, Acara MS, ഇവന്റ് ML, Avveniment MT, Huihuinga MI, कार्यक्रम MR, Арга Хэмжээ MN, घटना NE, Arrangement NO, ଇଭେଣ୍ଟ OR, ਘਟਨਾ PA, رویداد FA, Wydarzenie PL, پیښه PS, Evento PT, Eveniment RO, Мероприятие RU, واقعو SD, Mea Na Tupu SM, Догађај SR, Tachartas GD, Chiitiko SN, සිද්ධිය SI, Udalosť SK, Dogodek SL, Dhacdo SO, Ketsahalo ST, Evento ES, Acara SU, Tukio SW, Evenemang SV, நிகழ்வு TA, ఈవెంట్ TE, Чорабинӣ TG, เหตุการณ์ TH, Waka TK, Kaganapan TL, Etkinlik TR, Вакыйга TT, پائالىيەت UG, Подія UK, واقعہ UR, Voqea UZ, Sự Kiện VI, Digwyddiad CY, Evenemint FY, Umsitho XH, געשעעניש YI, Iṣẹlẹ YO, Umcimbi ZU, 事件 ZY, Ang Panghitabo CEB, Hanana HAW, Kev Tshwm Sim HMN.
MAU Vegas 2019 Event Media Articles
Leverage our ready-to-publish articles on MAU Vegas 2019, offered in a range of languages: Italian, Indonesian, Dutch, Arabic (Standard), Turkish, German, French, Portuguese, Japanese, Russian, Chinese (Mandarin), Hindi, Korean, English and Spanish.
Unique Properties
Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags
neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology
The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge
The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Project Duration
The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow
The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Research
Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration
The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Overview
MAU Vegas 2019 Event has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Shreya Gulati.
Iron Recognition
Shreya Gulati was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work MAU Vegas 2019 Event.
Shreya Gulati Press Releases
Attention press members and journalists: We offer a collection of press releases on Shreya Gulati and their notable work, available for your unrestricted use. For immediate journalistic use: 1 press releases are available right now.
MAU Vegas 2019: Pushing Boundaries in Tech Space
Shreya Gulati's Houndstooth Conceptualizes and Executes Visuals for Leading Mobile Apps Event
Shreya Gulati Newsroom
Find inspiration and award-winning creativity within the Shreya Gulati Newsroom.
