MAU Vegas 2019
Event for Houndstooth
Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. Houndstooth was given the task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for the year 2019. As the event tries to push boundaries in the tech space, they designed a system that could represent that through visuals and imbibe the audience into the experience holistically.
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Download Press Kit № 88163 Event for Houndstooth by Shreya Gulati to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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MAU Vegas 2019 by Shreya Gulati
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Event by Shreya Gulati
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Shreya Gulati MAU Vegas 2019
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Shreya Gulati Event
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Shreya Gulati Design Team Photo
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HoundstoothBrand Logo
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MAU Vegas 2019 Event Press Releases
For MAU Vegas 2019, we offer press releases in multiple languages, including: English.
MAU Vegas 2019 Event Translations
Proudly offering MAU Vegas 2019 project translations in several languages: Renginys LT, Notikums LV, Настан MK, Hetsika MG, Acara MS, ഇവന്റ് ML, Avveniment MT, Huihuinga MI, कार्यक्रम MR, Арга Хэмжээ MN, घटना NE, Arrangement NO, ଇଭେଣ୍ଟ OR, Gebeurtenis AF, ਘਟਨਾ PA, Ngjarja SQ, رویداد FA, ክስተት AM, Wydarzenie PL, حدث AR, پیښه PS, Իրադարձություն HY, Evento PT, Hadisə AZ, Eveniment RO, Gertaera EU, Мероприятие RU, Падзея BE, واقعو SD, ইভেন্ট BN, Mea Na Tupu SM, Događaj BS, Догађај SR, Събитие BG, Tachartas GD, အဖြစ်အပျက် MY, Chiitiko SN, Esdeveniment CA, සිද්ධිය SI, Chochitika NY, Udalosť SK, 事件 ZH, Dogodek SL, Avvenimentu CO, Dhacdo SO, Događaj HR, Ketsahalo ST, Událost CS, Evento ES, Begivenhed DA, Acara SU, Evenement NL, Tukio SW, Evento EO, Evenemang SV, Sündmus ET, நிகழ்வு TA, Tapahtuma FI, ఈవెంట్ TE, L'événement FR, Чорабинӣ TG, Event EN, Evento GL, เหตุการณ์ TH, ღონისძიება KA, Waka TK, Veranstaltung DE, Kaganapan TL, Εκδήλωση EL, Etkinlik TR, ઇવેન્ટ GU, Вакыйга TT, Evènman HT, پائالىيەت UG, Taron HA, Подія UK, אירוע HE, واقعہ UR, घटना HI, Voqea UZ, Esemény HU, Sự Kiện VI, Acara ID, Digwyddiad CY, Imeacht GA, Evenemint FY, Ihe Omume IG, Umsitho XH, Atburður IS, געשעעניש YI, Evento IT, Iṣẹlẹ YO, イベント JA, Umcimbi ZU, Acara JV, 事件 ZY, ಈವೆಂಟ್ KN, Ang Panghitabo CEB, Оқиға KK, Hanana HAW, ព្រឹត្តិការណ៍ KM, Kev Tshwm Sim HMN, Ibyabaye RW, Окуя KY, 이벤트 KO, Bûyer KU, Res LA, Event LB, ເຫດການ LO, tailored for your needs.
MAU Vegas 2019 Event Media Articles
For immediate use: MAU Vegas 2019 articles, available in languages such as Korean, English, Spanish, Italian, Indonesian, Dutch, Arabic (Standard), Turkish, Chinese (Mandarin), Hindi, German, French, Portuguese, Japanese and Russian, to enrich your content.
Unique Properties
Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags
neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology
The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge
The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Project Duration
The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow
The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Research
Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration
The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Overview
MAU Vegas 2019 Event has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Shreya Gulati.
Iron Recognition
Shreya Gulati was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work MAU Vegas 2019 Event.
Shreya Gulati Press Releases
We provide a series of press releases on Shreya Gulati that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 1 press releases for all journalists.
MAU Vegas 2019: Pushing Boundaries in Tech Space
Shreya Gulati's Houndstooth Conceptualizes and Executes Visuals for Leading Mobile Apps Event
Shreya Gulati Newsroom
Access Shreya Gulati Newsroom for exclusive insights into distinguished design and laureled projects.
