Feira do Alvarinho
Advertising Campaign for MarkaBranka
Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.
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Download Press Kit № 91133 Advertising Campaign for MarkaBranka by MarkaBranka to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Feira do Alvarinho by MarkaBranka
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Advertising Campaign by MarkaBranka
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MarkaBranka Feira do Alvarinho
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MarkaBranka Advertising Campaign
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MarkaBranka Design Team Photo
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MarkaBrankaBrand Logo
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MarkaBranka Corporate Logo
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MarkaBranka Interview
Journalist Exclusive: A detailed interview with MarkaBranka, around 1181 words, is ready for you to use in your coverage, free of charge. Access it today. Access MarkaBranka Interview Now.
Feira do Alvarinho Advertising Campaign Press Releases
For Feira do Alvarinho, we offer press releases in multiple languages, including: English.
Feira do Alvarinho Advertising Campaign Translations
Feira do Alvarinho in your language: we provide project translations across multiple languages: Advertensieveldtog AF, Fushata Reklamuese SQ, የማስታወቂያ ዘመቻ AM, الحملة الإعلانية AR, Գովազդային Արշավը Գովազդի HY, Reklam Kampaniyası Reklamın AZ, Publizitate Kanpaina Publizitate EU, Рэкламная Кампанія BE, বিজ্ঞাপন প্রচার BN, Reklamna Kampanja BS, Рекламната Кампания BG, ကြော်ငြာမဲဆွယ်စည်းရုံးရေး MY, La Campanya Publicitària CA, Malonda Otsatsa NY, 广告活动 ZH, Campagna Publicitaria CO, Reklamna Kampanja HR, Reklamní Kampaň CS, Reklamekampagne DA, Reclamecampagne NL, Reklamkampanjo EO, Reklaamikampaania ET, Mainoskampanja FI, La Campagne Publicitaire FR, A Campaña Publicitaria GL, სარეკლამო კამპანია რეკლამის KA, Werbekampagne DE, Η Διαφημιστική Καμπάνια EL, જાહેરાત અભિયાન GU, Kanpay Piblisite HT, Kamfen Talla HA, קמפיין פרסום HE, विज्ञापन अभियान HI, Advertising Campaign EN, A Reklámkampány HU, Kampanye Periklanan ID, Fógraíochta É Feachtas GA, Mgbasa Ozi Mgbasa Ozi IG, Auglýsingaherferð IS, La Campagna Pubblicitaria IT, 広告キャンペーン JA, Kampanye Pariwara JV, ಜಾಹೀರಾತು ಪ್ರಚಾರವು KN, Жарнамалық Науқан KK, យុទ្ធនាការផ្សព្វផ្សាយ KM, Ubukangurambaga Bwo Kwamamaza RW, Жарнама Өнөктүгү KY, 광고 캠페인 KO, Kampanyaya Reklamkirinê KU, Vendo Campaign LA, Reklammekampagne LB, ການໂຄສະນາ LO, Reklaminė Kampanija LT, Reklāmas Kampaņa LV, Рекламната Кампања MK, Ny Fampielezan-Kevitra MG, Kempen Iklan MS, പരസ്യ കാമ്പെയ്ൻ ML, Kampanja Ta ’Reklamar MT, Kaupapa Whakatairanga MI, जाहिरात मोहीम MR, Сурталчилгааны Кампанит Ажил MN, विज्ञापन अभियान विज्ञापन NE, Reklamekampanje NO, ବିଜ୍ଞାପନ ଅଭିଯାନ OR, ਇਸ਼ਤਿਹਾਰਬਾਜ਼ੀ ਮੁਹਿੰਮ ਇਸ਼ਤਿਹਾਰਬਾਜ਼ੀ PA, تبلیغات تبلیغاتی FA, Kampania Reklamowa PL, د اعلاناتو کمپاین PS, Campanha Publicitária PT, Campania Publicitară RO, Рекламная Кампания RU, اشتهاري مهم اشتهارن SD, Faʻasalalauga Faʻalauiloa SM, Рекламна Кампања SR, Tha Iomairt Sanasachd GD, Kushambadzira Musheti SN, වෙළඳ ප්රචාරණ ව්යාපාරය SI, Reklamná Kampaň SK, Oglaševalska Kampanja SL, Ololaha Xayeysiinta SO, Papatso ST, La Campaña Publicitaria ES, Kampanye Iklan SU, Kampeni Ya Matangazo SW, Reklamkampanj SV, விளம்பர பிரச்சாரம் TA, ప్రకటనల ప్రచారం TE, Маъракаи Таблиғотӣ TG, แคมเปญโฆษณา TH, Mahabat Kampaniýasy Mahabatyň TK, Ang Kampanya Sa Advertising TL, Reklam Kampanyası TR, Реклама Кампаниясе TT, ئېلان تەشۋىقاتى ئېلاننىڭ UG, Рекламна Кампанія UK, اشتہاری مہم تشہیر کی UR, Reklama Kampaniyasi Reklama UZ, Chiến Dịch Quảng Cáo VI, Ymgyrch CY, Reklamekampanje FY, Umkhankaso Wentengiso XH, גאַנצע קאַמפּיין YI, Ipolongo Ipolongo YO, Umkhankaso Wokukhangisa ZU, 廣告活動 ZY, Ang Kampanya Sa Advertising CEB, ʻo Ka Hoʻolaha Hoʻolaha Hoʻolaha Hoʻolaha HAW, Txoj Kev Tshaj Tawm HMN.
Feira do Alvarinho Advertising Campaign Media Articles
Ready-to-feature articles on Feira do Alvarinho are available in these languages: Korean, Japanese, Russian, English, Italian, French, Portuguese, Dutch, German, Hindi, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin) and Spanish, for your convenience.
Unique Properties
With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Tags
Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Production Technology
Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Design Challenge
The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Project Duration
From February to July 2019, in Moncao, Portugal.
Operation Flow
Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Research
Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiration
Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Image Credits
MarkaBranka, 2019
Project Overview
Feira do Alvarinho Advertising Campaign has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
MarkaBranka was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Feira do Alvarinho Advertising Campaign.
MarkaBranka Press Releases
We provide a series of press releases on MarkaBranka that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 1 press releases are available right now.
Feira do Alvarinho: The Biggest Wine Party in Portugal
MarkaBranka Unveils The Kingdom of Alvarinho for Feira do Alvarinho
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