Ccpuerh Tea

Packaging Design for ccpuerh

This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact.

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Download Press Kit № 92660 Packaging Design for ccpuerh by Somethink Brand to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Ccpuerh by Somethink Brand

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Packaging Design by Somethink Brand

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Somethink Brand Ccpuerh

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Somethink Brand Packaging Design

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Ccpuerh Tea Packaging Design Media Articles

We provide articles ready for publication on Ccpuerh Tea, offered in several languages: Spanish, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Japanese, Russian, English, Hindi, German, French, Portuguese and Italian.

Unique Properties

This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.

Tags

Packaging, tea, color, fashion, youth

Production Technology

Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.

Design Challenge

In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.

Project Duration

Launched in Dongguan in January 2019, completed in Guangzhou in April 2019, and exhibited in Dongguan in June 2019.

Operation Flow

Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.

Research

They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.

Inspiration

They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.

Image Credits

Image #1: Designer Astro Wong, ccpuerh tea, 2019. Image #2: Designer Astro Wong, ccpuerh tea, 2019. Image #3: Designer Astro Wong, ccpuerh tea, 2019. Image #4: Designer Astro Wong, ccpuerh tea, 2019. Image #5: Designer Astro Wong, ccpuerh tea, 2019.

Project Overview

Ccpuerh Tea Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Somethink Brand was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Ccpuerh Tea Packaging Design.

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